Employment Branding Expert for Germany

Vor 6 Tagen


Düsseldorf, Nordrhein-Westfalen, Deutschland Picnic Vollzeit

About Picnic

At Picnic, we're transforming the grocery shopping experience with our innovative app-only service. Our team develops cutting-edge technologies and processes to drive rapid growth without missing a beat. If you're eager to explore employer branding and gain hands-on experience in a dynamic environment, we encourage you to join our diverse team where you'll have the chance to make a meaningful impact.

We value creative thinkers who can develop engaging content and manage projects effectively. As an Employment Branding Expert for Germany, you will play a pivotal role in promoting our employer brand and creating memorable candidate experiences. You'll work closely with our international Recruitment team to improve candidate journeys and build a strong employer brand in the German market.

About the Job

The ideal candidate will be responsible for identifying what makes Picnic attractive to candidates and developing key points into an employer branding strategy. You'll work with our People team to create guidelines for candidate communication, take ownership of written content creation, and monitor performance on all employer branding channels. A data-driven approach is essential for measuring and improving initiatives.

Key Responsibilities:

  • Develop an employer branding strategy highlighting Picnic's unique selling points
  • Collaborate with the People team to establish guidelines for candidate communication
  • Create engaging written content, including LinkedIn posts, job descriptions, and more
  • Own the job posting process from creation to posting and alignment on external platforms
  • Monitor content performance and implement data-driven improvements

Your Background

  • Bachelor or Master's Degree in HR, Communications, Event Management, or equivalent
  • 2+ years of experience in employer branding or event planning
  • Fluent English and German language skills (with ability to edit texts for social media)
  • Self-motivated mindset with a willingness to take ownership
  • Strong project management skills and adaptability to ad-hoc projects

What We Offer

  • A competitive salary: €60,000 - €80,000 per year, depending on experience
  • Engage with talented colleagues with international exposure
  • Enjoy flexible working hours and comprehensive benefits package
  • Embrace our company culture, featuring free meals, memorable parties, and a company ski trip
  • Travel throughout Germany with your Deutschland ticket

Picnic is a fast-growing business with significant upward potential and career growth opportunities. Discover an exciting career at Picnic, where your expertise will make a meaningful impact on our customers and overall success.



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