Employment Brand Strategist

Vor 3 Tagen


Düsseldorf, Nordrhein-Westfalen, Deutschland Picnic Vollzeit

About Picnic

Picnic is a rapidly growing business that's revolutionising the way people buy groceries. We're known for our innovative and sustainable app-only service, which has enabled us to develop cutting-edge technologies and processes.

We're looking for an Employment Brand Strategist to join our dynamic scale-up environment. As a member of our diverse team, you'll have the opportunity to make a real impact on our employer brand.

About the Job

In this role, you'll be responsible for bringing Picnic's employer brand to the next level, with a focus on the German market. You'll work closely with our international Recruitment team to improve candidate journeys and create memorable experiences.

Your tasks will include identifying what makes Picnic attractive to candidates, developing an employer branding strategy, and creating engaging content for various channels. You'll also take ownership of the job posting process and monitor content performance across all employer branding channels.

Key Challenges

  • Developing an employer branding strategy based on key points that make Picnic attractive to candidates.
  • Creating guidelines for candidate communication in collaboration with the People team.
  • Taking ownership of employer branding-related written content, such as LinkedIn posts, video scripts, and blog articles.
  • Managing the entire job posting process from creation to alignment on external platforms.
  • Monitoring content performance across all employer branding channels.
  • Ensuring a data-driven approach to measuring and improving initiatives.

About You

To succeed in this role, you'll need:

  • A Bachelor or Master's degree in HR, Journalism, Communications, or a related field.
  • 2+ years of experience in recruiting and/or employer branding.
  • Fluent skills in English and German, with the ability to edit texts effectively.
  • A self-starter mindset and willingness to take ownership.
  • Strong project management skills and adaptability to ad-hoc projects.
  • The ability to stay up-to-date with the latest trends in employer branding and content creation.
  • Knowledge of inclusive language and how to attract a diverse audience.
  • A high level of creativity and the ability to bring unconventional ideas to the table.

Your Benefits

  • Join a fast-growing business with significant upward potential and career growth opportunities.
  • Work with a talented team of Picnic'ers who are passionate about their work.
  • Enjoy a range of benefits, including competitive salary, 30 vacation days, comprehensive pension plan, laptop, phone, and more.

Estimated Salary: €60,000 - €80,000 per year



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