Employer Branding Expert

vor 2 Wochen


Düsseldorf, Nordrhein-Westfalen, Deutschland Picnic Vollzeit

At Picnic, we're a fast-growing business that's revolutionizing the way people buy groceries with our innovative and sustainable app-only service.

We develop cutting-edge technologies and processes to ensure rapid growth without missing a beat. If you're eager to explore Employer Branding and gain hands-on experience in a dynamic scale-up environment, this role may be suitable for you.

About the Job

This position is focused on bringing Picnic's employer brand to the next level, specifically targeting the German market. You'll create memorable candidate experiences by working in sync with our international Recruitment team.

Your tasks will include creating brand awareness, writing engaging content, and improving candidates' journeys through excellent project management. The variety of tasks ensures no day is the same.

Key Responsibilities
  • Identify what makes Picnic attractive to candidates and develop an employer branding strategy based on these insights.
  • Collaborate with the People team to establish guidelines for candidate communication.
  • Take ownership of employer branding-related written communication, including LinkedIn posts, text for videos or animations, blog posts, and more.
  • Manage the entire job posting process from creation to alignment on external platforms.
  • Monitor content performance across all employer branding channels.
  • Apply a data-driven approach to measure and improve initiatives.
About You
  • Bachelor's or Master's Degree in HR, Journalism, Communications, or equivalent.
  • 2+ years of experience in recruiting and/or employer branding.
  • Fluent English and German skills for editing texts.
  • A self-starter mindset and willingness to take ownership.
  • Strong project management skills and adaptability to ad-hoc projects.
  • Staying up-to-date with the latest trends in employer branding and content creation.
  • Familiarity with inclusive language and attracting diverse audiences.
  • Creativity and ability to bring unconventional ideas to the table.
Your Benefits
  • Join a rapidly expanding business with significant career growth potential.
  • Work with talented colleagues who offer international exposure.
  • Enjoy company-provided meals, parties featuring the Picnic band, and a company ski trip.
  • Travel throughout Germany with a Deutschland ticket.
  • Flexible working hours.
  • All essential items: competitive salary (€50,000 - €60,000 per year), 30 vacation days, comprehensive pension plan, laptop, and phone.

This role offers an exciting opportunity to make a meaningful impact at Picnic, where your expertise will contribute to our success.



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