CRM & Retention Manager:in (m/w/d) - Customer Loyalty Expert

vor 2 Monaten

Düsseldorf, Nordrhein-Westfalen, Deutschland Lyto Brands Group GmbH Vollzeit
About this Role

We are seeking a seasoned CRM professional to join our team as a CRM & Retention Manager:in. As a key member of our Multi-Brand Group, you will play a crucial role in driving customer loyalty and retention across our portfolio of brands. Your mission will be to enhance the Customer Lifetime Value and increase repeat purchase rates through your expertise in CRM and data-driven decision making.

Your Key Responsibilities

  • Email Marketing Campaigns: Plan, execute, and optimize automated email marketing campaigns using Klaviyo.
  • CRM Database Management: Collaborate with our development team to design and implement a tailored CRM solution.
  • Cohort Analysis: Analyze cohort developments using Shopify or Klar and derive actionable insights to inform business decisions.
  • Alternative CRM Channels: Implement WhatsApp marketing, offline print mailings, and other CRM initiatives to engage customers.
  • Social Media Strategy: Develop and execute a community strategy across our social media channels.
  • Branding Initiatives: Work with our design team to implement branding initiatives that enhance the customer brand experience.
What You Bring

  • At least 3 years of experience in CRM, preferably in a fast-paced eCom/D2C environment.
  • Extensive experience in using Klaviyo for email marketing.
  • Experience in building and maintaining CRM databases.
  • Experience in additional CRM channels such as WhatsApp and print mailings.
  • Ability to interpret data and make informed business decisions.
  • Excellent communication skills and the ability to work effectively in a cross-functional team.
  • Proactive and solution-oriented work approach.
About Us

We are Lyto Brands Group GmbH, a young and rapidly growing startup building the best eCommerce brands for personalized products in Europe. Our vision is to create a home that reflects the uniqueness of our customers. Our team is driven by a sense of urgency and a pursuit of excellence. We focus on quality and individuality, achieving 8-figure revenues annually and growing triple-digit each year. We lead three successful brands: Hey Balu, Famwalls, and Bo & Birdie, offering high-quality, personalized products that enhance our customers' living spaces. We are proud to enrich our customers' lives with our products and strive to become the leading platform for personalized products in Europe.

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