Senior Product Marketing Manager
vor 2 Wochen
We are seeking a highly skilled Senior Product Marketing Manager to join our team at HelloFresh. As a key member of our Global Brand Team, you will play a critical role in strengthening customer retention across our Meal Kit and Ready-to-Heat brands.
Key Responsibilities- Develop and execute messaging and communication strategies to retain and engage our loyal customer base across all products.
- Ensure alignment of loyalty efforts across Meal Kit and RTH brands, working closely with Digital and Physical Product Teams to streamline loyalty initiatives.
- Identify products that drive customer loyalty, develop strategies to communicate their value, and integrate these insights into broader brand campaigns.
- Collaborate with cross-functional teams, including Brand, Marketing, Product, and Creative, to align loyalty strategies with ongoing product and brand initiatives.
- Lead Marketing for go-to-market strategies for loyalty-specific product features, ensuring effective communication across international markets.
- Work with Brand Strategy and Consumer Insights teams to understand customer behavior, loyalty drivers, and how brand perception affects retention.
- Analyze loyalty metrics and customer segmentation, using data to provide actionable insights and inform marketing decisions.
- Drive strategic brand positioning, ensuring loyalty programs contribute to positive brand perception and growth in customer lifetime value.
- 6+ years of experience in Product Marketing, Brand Management, or Customer Engagement roles, ideally in an eCommerce, FMCG, or tech environment.
- Experience working closely with Tech stakeholders and Product Teams, with the ability to influence and guide product development with a focus on customer loyalty.
- Proven expertise in brand marketing and a strong understanding of brand research, metrics, and attitudinal segmentation.
- A strategic mindset, with a passion for developing customer loyalty strategies that enhance brand perception and increase retention.
- Strong project management skills; comfortable managing multiple initiatives in parallel across diverse markets.
- A collaborative approach, with experience leading cross-functional teams in an international and multi-brand environment.
- Excellent skills in messaging and positioning, with the ability to craft compelling, clear narratives that resonate with loyal customers.
- Strong understanding of customer behavior and the ability to leverage insights to shape product marketing initiatives and loyalty strategies.
- Data-driven: experience analyzing customer data, loyalty metrics, and brand research to inform marketing decisions.
- A competitive compensation package that goes beyond the norm, with perks like a HelloFresh-subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
- Immerse yourself in a diverse global community of 90+ nationalities.
- Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
- Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
- Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits.
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