Experience Optimization Manager
Vor 6 Tagen
About the Role:
We are seeking an experienced optimization manager to join our team at Pipedrive in Berlin. As a key member of our execution team, you will be responsible for delivering a comprehensive conversion rate optimization strategy that aims to improve data-led journey optimization and high-quality conversions.
Key Responsibilities:
- Develop and implement a data-driven CRO strategy to improve critical business metrics such as V2T, T2P, NPC, NPC ARR, retention, and churn.
- Analyze consumer touchpoints, including human touch, email, in-app notifications, website, landing page data, and conversion funnels.
- Collaborate with partners such as MarTech and Demand Gen to optimize conversion rates through A/B testing, multivariate testing, and other optimization techniques.
- Stay updated with the latest CRO trends and technologies and incorporate them into the company's optimization efforts.
- Work with a team of experience optimization managers, customer journey designers, and other stakeholders to set clear goals, provide education, explanation, and coaching.
- Present CRO results and insights to key stakeholders, including the executive team, to drive buy-in and support for optimization initiatives.
- Continuously monitor and measure the success of CRO initiatives using tools such as Google Analytics, Amplitude, Gainsight, and Optimizely.
- Help create business cases for new capabilities and tools when necessary.
- Own the day-to-day reporting and documentation of experience optimization programs and AB tests.
Requirements:
- 3+ years of experience delivering data-led, experience-focused customer journey programs that double down on existing well-performing areas and unlock new growth avenues.
- Able to communicate and align with team members, stakeholders, and other departments using data-driven results.
- Can identify problems and help develop practical solutions that address their root causes.
- Experience working with a growth-oriented B2B or B2C business.
- Comfortable with experience- and conversion-focused journey management and CRO.
- Strong SEO, analytics, and UX understanding.
- Superb reporting and presentation skills to senior audiences.
- Comfortable operating in a high-growth, PE-backed environment.
About Pipedrive:
Pipedrive is a value-driven company where people come first. We have a lively team of colleagues from over 50 different countries, with offices in multiple locations. We are serious about getting things done while not taking ourselves too seriously. We offer a world-class working environment with perks like parties, snacks, and drinks, as well as flexible working hours and opportunities for personal and career development.
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