Regional Marketing Manager

vor 3 Wochen

Munich, Bayern, Deutschland Personio Vollzeit

The Opportunity

We're seeking a seasoned Regional Marketing Manager to spearhead our marketing efforts in Germany's mid-market segment. As a key member of our European marketing team, you'll develop and execute a comprehensive marketing strategy to drive regional initiatives and collaborate closely with our German Sales organisation.

Key Responsibilities

  • Develop and execute a regional marketing plan for the mid-market segment in Germany, aligning with overall lead and pipeline generation goals in close collaboration with Sales and other stakeholders.
  • End-to-end execution, project management, and monitoring of regional marketing campaigns, including events, trade shows, webinars, email, digital advertising, and direct mail.
  • Regular alignment with internal marketing stakeholders to integrate regional insights and needs into the overall marketing strategy, e.g., Content Marketing, Product Marketing, Brand and Communications.
  • Acting as the main point of contact for regional marketing initiatives, ensuring that local market nuances are effectively addressed.
  • Reporting on KPIs for all regional marketing activities and providing insights to improve future campaigns.
  • Managing the regional marketing budget effectively to ensure optimal ROI.

Requirements

  • You are a native German speaker and fluent in English.
  • You have 3+ years of experience in Marketing with a background in SaaS or at a forward-thinking technology firm.
  • You have a proven track record of developing and executing regional marketing strategies.
  • Experience with Marketing Automation tools and CRMs.
  • You have an entrepreneurial mindset and are driven by impact, thriving on being measured by results.
  • You are comfortable speaking with senior stakeholders and can confidently represent your position in negotiations with external parties.
  • You have experience marketing complex products towards the mid-market segment and know the buyer journey and the behaviour of the target group.
  • You feel comfortable working in a collaborative environment and managing multiple projects simultaneously.

About Personio

Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.

Why Work at Personio?

  • Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity.
  • Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years (because we love what we do, but we also love vacation).
  • Make an impact on the environment and society with 2 (fully paid) Impact Days – one for an individual project of your choice and one for a company-wide initiative.
  • Receive generous family leave, child support, mental health support, and sabbatical opportunities with PersonioCares.
  • Find your best way to work with our office-led, remote-friendly PersonioFlex Most teams offer a roughly 50% remote, 50% in-office working framework.
  • Invest in your development with an annual personal development budget to use on professional memberships, external certifications, conferences, and more.
  • Connect with your fellow Personios at regular company and team events like All Company Culture Week and local year-end celebrations.
  • Engage in a high-impact working environment with flat hierarchies and short decision-making processes.

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