Regional Marketing Manager

vor 2 Wochen

Munich, Bayern, Deutschland Personio Vollzeit

The Role: How You'll Make an Impact at Personio

Bring your expertise to Personio and drive regional marketing initiatives for the mid-market segment in Germany. As a Regional Marketing Manager, you will play a critical role in developing, executing, and optimizing marketing strategies and activities that align with our overall lead and pipeline generation goals.

Key Responsibilities:

  • Develop and execute regional marketing plans for the mid-market segment in Germany, ensuring alignment with overall marketing goals and objectives.
  • Manage and execute regional marketing campaigns, including events, trade shows, webinars, email, digital advertising, and direct mail, to drive lead generation and pipeline growth.
  • Collaborate with internal marketing stakeholders to integrate regional insights and needs into the overall marketing strategy.
  • Act as the main point of contact for regional marketing initiatives, ensuring that local market nuances are effectively addressed.
  • Report on KPIs for all regional marketing activities and provide insights to improve future campaigns.
  • Manage the regional marketing budget effectively to ensure optimal ROI.

Requirements:

  • You are a native German speaker and fluent in English.
  • You have 3+ years of experience in Marketing with a background in SaaS or at a forward-thinking technology firm.
  • You have a proven track record of developing and executing regional marketing strategies.
  • Experience with Marketing Automation tools and CRMs.
  • You have an entrepreneurial mindset and are driven by impact, thriving on being measured by results.
  • You are comfortable speaking with senior stakeholders and can confidently represent your position in negotiations with external parties.
  • You have experience marketing complex products towards the mid-market segment and know the buyer journey and the behavior of the target group.
  • You feel comfortable working in a collaborative environment and managing multiple projects simultaneously.

About Personio

Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We believe in hiring driven people who want to make an impact and are passionate about revolutionizing the way HR operates. Join us in shaping the future of HR technology and making a meaningful difference in the lives of millions of people around the world.

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