Regional Marketing Lead for DACH

vor 3 Wochen

Munich, Bayern, Deutschland SAP Fioneer Vollzeit

About the Role

SAP Fioneer is seeking a skilled Regional Marketing Lead to join our team in the German-speaking region. As a key member of our regional sales ecosystem, you will be responsible for orchestrating full-funnel marketing campaigns tailored to the distinctive market dynamics of your region.

This role demands a strategic mind capable of crafting and deploying multi-channel campaigns in German and English, designed to captivate prospects and drive them from initial awareness to active consideration. You will work closely with regional Sales to develop and execute on a marketing plan that meets local goals and requirements.

Your Key Responsibilities

  • Develop and execute full-funnel marketing campaigns to drive prospects from awareness through to consideration.
  • Create campaigns across multiple channels in the local language, including sponsored content, paid social media, webinars, search engines, and local PR activities.
  • Produce and manage campaign assets such as articles, advertising creatives, sponsored content, market research pieces, and landing pages.
  • Partner with Sales to target and engage key accounts, aligning ABM strategies with business goals.
  • Measure and optimize ABM performance using dashboards to track KPIs and adjust tactics accordingly.
  • Align goals and efforts between Sales and Marketing as a key part of the Regional Sales function equipped with a clear focus on shared objectives, target markets, and metrics.
  • Oversee lead management from marketing initiatives to sales action, ensuring a seamless transition and alignment with sales processes and transparency about impact on pipeline.
  • Incorporate sales assets provided for the Product Marketing team to support the regional sales team and enhance their ability to sell effectively.
  • Train sales teams on the latest marketing initiatives and how to use marketing materials in their sales process.
  • Educate and assist the Sales colleagues with the use of social media and brand building.
  • Gather feedback from sales teams on messaging and go-to-market strategies, sharing insights with Product marketing.
  • Organize and oversee regional participation in events and conferences, including owned, hosted, and third-party events with the support of our Events Specialist.
  • Coordinate event logistics, promotional materials, and follow-up strategies to maximize lead generation and conversion.
  • Increase brand awareness within the region through targeted marketing campaigns and regional PR efforts.
  • Collaborate with the Global PR Manager on localized public relations activities, including media outreach and influencer collaborations.
  • Exploit local media, communities, and event opportunities for brand promotion and product showcases.

Requirements

  • 5-10 years of B2B marketing experience, with a track record in Field Marketing/Account-based Marketing (ABM).
  • Experience in financial services and/or financial technology industries required.
  • Experience in marketing targeting C-Suite and key decision-makers in technology/IT, innovation, finance, operations, and ESG departments.
  • Highly proactive, confident, and creative, capable of building strong relationships with sales teams and executing end-to-end ABM plans.
  • Comfortable navigating ambiguity and adapting quickly in a fast-paced, scale-up environment.
  • Exceptional communication, presentation, and interpersonal skills for effective relationship management at all organizational levels.
  • Technology and AI-savvy, with a strong interest in emerging technologies and digital trends to drive innovative marketing strategies.
  • High-quality execution with a systematic approach to project management, capable of prioritizing and executing multiple projects simultaneously.
  • Collaborative team player who values sharing knowledge and best practices, with a positive attitude and the ability to inspire and generate enthusiasm for projects.
  • Fluent in both spoken and written German and English.

Benefits

You will have the opportunity to collaborate with some of the brightest minds in the industry on an incredibly ambitious project to shape the ever-evolving financial sector. This is an environment where you can have it all - the agility, enthusiasm, and dynamism of a start-up, combined with the established expertise, solid market presence, and extensive customer network of a more established organization.

At SAP Fioneer, you will benefit from a flexible work environment that encourages creativity and encourages you to think outside the box, bring new ideas to the table, and challenge the status quo. You will become part of a diverse and global team that we are proud of and are constantly growing and reinventing. As an employee, you will have the chance to chart your own career path and take advantage of competitive compensation packages and progression opportunities based on merit.

We offer a comprehensive benefits package that includes occupational pension provisions, support for health and wellbeing, various mobility options like bike leasing and transportation allowances, as well as additional perks such as celebration rewards, meal programs, jubilee recognition, and relocation reimbursement.

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