Product Marketing Strategist

Vor 2 Tagen

Köln, Nordrhein-Westfalen, Deutschland Placetel Vollzeit
Job Description

We are seeking a highly skilled Product Marketing Strategist to join our team at Placetel.

About Us:

Placetel is a leading provider of Software-as-a-Service communication solutions from the cloud. Our innovative products help businesses succeed by enabling them to communicate effectively and collaborate efficiently, regardless of their location.

Your Mission:

As a Product Marketing Strategist, you will play a key role in bridging the gap between our cutting-edge products and the customers who benefit from them. Your primary objective will be to ensure our products are successfully positioned in the market, driving adoption and delivering measurable impact.

Key Responsibilities:

  • Develop and execute product positioning, messaging, and go-to-market strategies that resonate with our target audience.
  • Conduct thorough market research to understand customer needs, competitors, and industry trends, providing valuable insights to inform our product development and marketing efforts.
  • Collaborate closely with our product management team to influence the product roadmap and prioritize features based on market demands.
  • Create compelling sales enablement materials, including presentations, one-pagers, and FAQs that effectively communicate the value proposition of our products.
  • Lead product launch initiatives, ensuring all stakeholders are aligned and key deliverables are met.
  • Analyze product performance and customer feedback to optimize marketing strategies and drive continuous improvement.
  • Work closely with our marketing teams (eCommerce, partner marketing, CRM) to create and deliver content that resonates with our target audience.

Requirements:

  • A degree in Marketing, Business, or a related field.
  • Proven experience in product marketing, preferably within a SaaS or technology environment.
  • Strong project management skills with the ability to handle multiple initiatives simultaneously.
  • Excellent written and verbal communication skills in German and English.
  • An analytical mindset with a focus on measurable results and continuous improvement.
  • A passion for creating impactful product experiences for customers.

Benefits:

  • Working on exciting and challenging projects in a rapidly growing company with advanced digital processes within the marketing team.
  • A young and highly motivated team of digital professionals that collaborates across disciplines and shapes the business communication of tomorrow.
  • Flat hierarchies, a lot of freedom and responsibility in your work, and a secure job in a forward-thinking company.
  • A remote-first working environment with flexible working hours to ensure an optimal work-life balance.
  • Extensive training and development opportunities to enhance your professional and personal skills.
  • A central location of our office in Cologne's Südstadt, modern workspaces, and high-quality technical equipment. Water, coffee, and fresh fruit as much as you like.
  • An open, collegial atmosphere and regular team events.

Salary:

The estimated salary for this position is €60,000 - €80,000 per year, depending on your level of experience and qualifications.

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