Shopper Marketing Manager
vor 1 Tag
Job Summary
We are seeking a highly skilled Shopper Marketing Manager to join our team at Essity. As a key member of our Business Unit Consumer Goods Region Central, you will be responsible for developing and executing shopper marketing strategies that drive sales and growth for our brands in the D-A-CH region.
Key Responsibilities
- Translate brand strategy into shopper strategy and build national and customer-individual activation plans based on shopper- and customer insights, incl. Budget- and KPI setting.
- Develop and manage promotion- and POS-guidelines and ensure execution with excellence.
- Create national and customer-individual Shopper Marketing campaigns incl. promotion- and POS concepts, in-store activation and shopper communication, e.g. customer magazines, couponings, POS-materials.
- Analyze shopper marketing activities with the help of Nielsen, GFK, customer and internal data and derive recommendations for future activities.
- Develop B2B communication incl. insight-driven trade argumentation, e.g. annual sales presenter, sales folders and trade-presentations, organization of conferences and trade fairs, creation of trade-press and trade-PR communication.
- Be an active team-member in our multifunctional brand- and customer-teams and deliver shopper marketing input related to relevant 7Ps into the business planning cycle.
- Build a collaborative and trusted partnership with the customer together with sales by providing added value service.
Requirements
- Minimum of 3-5 years of experience in a Shopper Marketing Manager or equivalent marketing role.
- University degree or equivalent qualification in Marketing, Business Administration, or a related field.
- Exceptional communication skills in both German and English, with an ability to effectively engage and collaborate across diverse teams.
- Proven track record of solution-oriented and target-driven approaches to marketing initiatives.
- Strong focus on customer, shopper, and consumer insights, leveraging data-driven strategies to drive growth and engagement.
- A collaborative and team-oriented mindset, fostering a positive and inclusive work environment.
About Essity
At Essity, we are committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands such as Jobst, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa.
What We Offer
- Compensation according to IGBCE paper tariff, yearly special payment, holiday allowance and bonus, pension schemes, anniversary bonus, childcare allowance, Corporate Benefits & other employee benefits, factory outlet and free give-aways.
- Hybrid working model, flexible working hours, lifetime working time account.
- Structured onboarding, training opportunities such as digital learning platform, coaching & mentoring as possible part of individual development plan, participation in professional conferences and fairs.
- Lease-a-bike, health and well-being month, mindfulness courses, "PME Familienservice", employee surveys.
- People culture, communities & networks, co-working spaces, leadership guidelines, canteen.
- Public transport allowance, bicycle parking, free car parking, e-charging stations.
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Mannheim, Baden-Württemberg, Deutschland Essity VollzeitAbout the RoleWe are seeking a highly skilled Shopper Marketing Manager to join our Business Unit Consumer Goods Region Central. As a key member of our team, you will be responsible for developing and executing shopper marketing strategies that drive sales and growth for our brands in the D-A-CH region.Key ResponsibilitiesTranslate brand strategy into...
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Mannheim, Baden-Württemberg, Deutschland Essity VollzeitAbout the RoleWe are seeking a highly skilled Shopper Marketing Manager to join our Business Unit Consumer Goods Region Central. As a key member of our team, you will be responsible for developing and executing shopper marketing strategies that drive sales and growth for our brands in the D-A-CH region.Key ResponsibilitiesTranslate brand strategy into...
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