Shopper Marketing Manager
vor 1 Woche
Essity is a leading global hygiene and healthcare company, committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands such as Jobst, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa.
Job Summary:We are seeking a Shopper Marketing Manager to support our Business Unit Consumer Goods Region Central. The successful candidate will be responsible for developing and implementing shopper marketing strategies and plans, as well as managing shopper campaigns and activations, promotions, and point-of-sale (POS) management.
Key Responsibilities:- Translate brand strategy into shopper strategy and build national and customer-individual activation plans based on shopper- and customer insights, incl. Budget- and KPI setting.
- Develop and manage promotion- and POS-guidelines and ensure execution with excellence.
- Create national and customer-individual Shopper Marketing campaigns incl. promotion- and POS concepts, in-store activation and shopper communication, e.g. customer magazines, couponings, POS-materials.
- Analyze shopper marketing activities with the help of Nielsen, GFK, customer and internal data and derive recommendations for future activities.
- Develop B2B communication incl. insight-driven trade argumentation, e.g. annual sales presenter, sales folders and trade-presentations, organization of conferences and trade fairs, creation of trade-press and trade-PR communication.
- Be an active team-member in our multifunctional brand- and customer-teams and deliver shopper marketing input related to relevant 7Ps into the business planning cycle.
- Build a collaborative and trusted partnership with the customer together with sales by providing added value service.
- Minimum of 3-5 years of experience in a Shopper Marketing Manager or equivalent marketing role.
- University degree or equivalent qualification in Marketing, Business Administration, or a related field.
- Exceptional communication skills in both German and English, with an ability to effectively engage and collaborate across diverse teams.
- Proven track record of solution-oriented and target-driven approaches to marketing initiatives.
- Strong focus on customer, shopper, and consumer insights, leveraging data-driven strategies to drive growth and engagement.
- A collaborative and team-oriented mindset, fostering a positive and inclusive work environment.
- Compensation according to IGBCE paper tariff, yearly special payment, holiday allowance and bonus, pension schemes, anniversary bonus, childcare allowance, Corporate Benefits & other employee benefits, factory outlet and free give-aways.
- Hybrid working model, flexible working hours, lifetime working time account.
- Structured onboarding, training opportunities such as digital learning platform, coaching & mentoring as possible part of individual development plan, participation in professional conferences and fairs.
- Lease-a-bike, health and well-being month, mindfulness courses, "PME Familienservice", employee surveys.
- People culture, communities & networks, co-working spaces, leadership guidelines, canteen.
- Public transport allowance, bicycle parking, free car parking, e-charging stations.
At Essity, our Beliefs & Behaviours (Care, Collaboration, Courage and Commitment) is the foundation for our inclusive culture and as such something we are living on an everyday basis. With a purpose of Breaking Barriers to Well-being is established in our core. We are committed against discrimination on the basis of color, ethnicity, migration history, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, caregiving responsibilities, disability, chronic illness, gender identity, gender expression, genetic information and other. We explicitly welcome applications from people who are structurally, institutionally, intersectionally discriminated.
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Shopper Marketing Manager
vor 2 Wochen
Mannheim, Baden-Württemberg, Deutschland Essity VollzeitAbout the RoleWe are seeking a highly skilled Shopper Marketing Manager to join our Business Unit Consumer Goods Region Central. As a key member of our team, you will be responsible for developing and executing shopper marketing strategies that drive sales and growth for our brands in the D-A-CH region.Key ResponsibilitiesTranslate brand strategy into...
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Shopper Marketing Manager
vor 2 Wochen
Mannheim, Baden-Württemberg, Deutschland Essity VollzeitAbout the RoleWe are seeking a highly skilled Shopper Marketing Manager to join our Business Unit Consumer Goods Region Central. As a key member of our team, you will be responsible for developing and executing shopper marketing strategies that drive sales and growth for our brands in the D-A-CH region.Key ResponsibilitiesTranslate brand strategy into...
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Shopper Marketing Manager
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Mannheim, Baden-Württemberg, Deutschland Essity VollzeitJob Title: Shopper Marketing ManagerEssity is a leading global hygiene and healthcare company, committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands...
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Shopper Marketing Manager
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Mannheim, Baden-Württemberg, Deutschland Essity VollzeitJob Title: Shopper Marketing ManagerEssity is a leading global hygiene and healthcare company, committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands...
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Shopper Marketing Manager
vor 4 Wochen
Mannheim, Baden-Württemberg, Deutschland Essity VollzeitJob Title: Shopper Marketing ManagerEssity is a leading global hygiene and healthcare company, committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands...
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Mannheim, Baden-Württemberg, Deutschland Essity VollzeitJob Title: Shopper Marketing ManagerEssity is a leading global hygiene and healthcare company, committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands...
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Shopper Marketing Manager
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Mannheim, Baden-Württemberg, Deutschland Essity VollzeitJob Title: Shopper Marketing ManagerEssity is a leading global hygiene and healthcare company, committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands...
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Shopper Marketing Manager
vor 1 Tag
Mannheim, Baden-Württemberg, Deutschland Essity VollzeitJob SummaryWe are seeking a highly skilled Shopper Marketing Manager to join our team at Essity. As a key member of our Business Unit Consumer Goods Region Central, you will be responsible for developing and executing shopper marketing strategies that drive sales and growth for our brands in the D-A-CH region.Key ResponsibilitiesTranslate brand strategy into...
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Shopper Marketing Manager
Vor 3 Tagen
Mannheim, Baden-Württemberg, Deutschland Essity VollzeitJob OverviewWe are seeking a skilled Shopper Marketing Manager to join our team at Essity. As a key member of our Business Unit Consumer Goods Region Central, you will be responsible for developing and executing shopper marketing strategies that drive business growth and customer engagement.Key ResponsibilitiesTranslate brand strategy into shopper strategy...
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vor 1 Monat
Mannheim, Baden-Württemberg, Deutschland Essity VollzeitAbout the RoleWe are seeking a highly skilled Shopper Marketing Manager to join our Business Unit Consumer Goods Region Central team. As a key member of our team, you will be responsible for developing and executing shopper marketing strategies that drive sales growth and customer engagement.Key ResponsibilitiesTranslate brand strategy into shopper strategy...
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Shopper Marketing Professional
vor 1 Monat
Mannheim, Baden-Württemberg, Deutschland Essity VollzeitAbout the RoleWe are seeking a highly skilled Shopper Marketing Manager to join our Business Unit Consumer Goods Region Central team. As a key member of our team, you will be responsible for developing and executing shopper marketing strategies that drive sales growth and customer engagement.Key ResponsibilitiesTranslate brand strategy into shopper strategy...
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Shopper Marketing Manager
vor 1 Monat
Mannheim, Baden-Württemberg, Deutschland Essity VollzeitAbout the RoleWe are seeking a highly skilled Shopper Marketing Manager to join our Business Unit Consumer Goods Region Central team. As a key member of our team, you will be responsible for developing and executing shopper marketing strategies that drive sales growth and customer engagement.Key ResponsibilitiesTranslate brand strategy into shopper strategy...
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Shopper Marketing Manager
vor 1 Monat
Mannheim, Baden-Württemberg, Deutschland Essity VollzeitAbout the RoleWe are seeking a highly skilled Shopper Marketing Manager to join our Business Unit Consumer Goods Region Central team. As a key member of our team, you will be responsible for developing and executing shopper marketing strategies that drive sales growth and customer engagement.Key ResponsibilitiesTranslate brand strategy into shopper strategy...
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Mannheim, Baden-Württemberg, Deutschland Essity VollzeitAbout the RoleWe are seeking a highly skilled Shopper Marketing Manager to join our team at Essity. As a key member of our Business Unit Consumer Goods Region Central, you will be responsible for developing and executing shopper marketing strategies that drive sales and growth for our brands.Key ResponsibilitiesTranslate brand strategy into shopper strategy...
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