Brand Communications Specialist

vor 1 Woche

Munich, Bayern, Deutschland Campari Deutschland GmbH Vollzeit

MISSION

The Brand Communications Specialist will develop and implement a comprehensive brand storytelling strategy to increase brand awareness and engagement. This role involves embedding brands into culture through credible storytelling and amplifying this through targeted communication to strengthen the brand's message and increase consumer engagement.

KEY RESPONSIBILITIES AND ACTIVITIES

Brand Communications

  • Develop and deploy a meaningful and culturally relevant PR strategy to increase brand presence
  • Leverage paid and earned media to boost brand awareness through unpaid channels, press, broadcasts, and media partners

Brand Advocacy

  • Engage with influencers and support the development of native content and its amplification
  • Identify and leverage Ambassador/Influencer Integration as well as collaboration partners

Local Corporate PR

  • Drive corporate PR topics with local press and support in managing crisis in close collaboration with corporate com's team
  • Build Brand Protection, creating a positive image for the Group and the local subsidiaries/supporting corporate com's global team to mitigate risk damage in case of crisis management
  • Organize media training for local spokespeople (when needed, based on the global comms guidelines)

QUALIFICATION AND SKILLS

  • Apprenticeship, Business Administration, or a related field
  • Ability to collaborate effectively with cross-functional teams
  • Excellent communication and presentation skills in English and German
  • Good networking skills and willingness to travel

Campari Benefits Germany:

Pension Plan, Flexible Working hours, holidays, Meal Vouchers, Employee Offers, Team Events, Deutschland Card, Jobbike, Gym, and many more

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