Email Marketing Specialist

vor 3 Wochen

Berlin, Berlin, Deutschland Invincible Brands Vollzeit
Key Responsibilities
  • Develop and execute email marketing campaigns for our core brands HelloBody, Banana Beauty, and Mermaid+Me, targeting the German-speaking market.
  • Review and approve all email campaigns to ensure creative content, links, and text are accurate.
  • Collaborate with the creative team to manage and oversee the email development process, including briefing design and copy teams, creative review, routing, and deployment.
  • Conduct A/B tests for subject lines, creative, and text to improve open rates, click-through rates, and conversion rates.
  • Oversee daily email operations, coordinate email production, and QA processes to ensure emails are accurate and delivered on time.
  • Monitor and optimize automated email communication programs, including welcome, abandonment, post-purchase, winback, and more.
  • Analyze weekly and monthly reports for email KPI results, including open rates, click-through rates, request, and delivery rates.
  • Provide insights and best practices to improve email campaign performance and develop a superior customer experience.
  • Support CRM managers in developing and deploying a comprehensive email and content marketing calendar aligned with brand moments, product launches, and key support.
About You
  • Post-graduate degree in communication, sciences, or business administration with a focus on online marketing and at least 1 year of experience in digital marketing.
  • Strong communication skills in German (written and spoken) and comfortable working in an English-first company.
  • Hands-on experience with Emarsys or other ESP.
  • Attention to detail and ability to juggle multiple tasks in a fast-paced environment while meeting deadlines and remaining flexible.
  • Passion for skincare, color cosmetics, and haircare, with ideas and inspiration on how to improve our approach.
About Us
  • We offer the freedom to actively participate in shaping and the opportunity to develop professionally.
  • We welcome you to a friendly and international team with flat hierarchies, short decision paths, and a very open and positive feedback culture.
  • We adjust to the current situation and offer the option to work from home and in the office.
  • We subsidize your Urban Sports Club membership and your BVG ticket.
  • We provide you with the necessary hardware.
  • We continuously evolve our unique team spirit with the help of our internal culture influencers, such as book clubs, coffee chats with our C-Level, or digital desk tours.

Invincible Brands is a brand builder focusing on creating and fast-scaling own brands in rapidly growing consumer goods markets.

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