Retail Marketing Project Manager

vor 2 Wochen

Herzogenaurach, Bayern, Deutschland Adidas Vollzeit

Job Description:

As a key member of our retail team, you will play a central role in maximizing the profitability of our retail and franchise channels. Your primary objective will be to positively impact traffic, conversion, ATV, UPT, and profit margin through flawlessly executed new store set-ups, consumer-relevant campaigns, promotions, and in-store communication. Your work will contribute to increasing the visibility of our company's key concept in retail and franchise channels, ultimately driving sell-out growth and enhancing the store-level experience in line with our brand's positioning.

Key Responsibilities:

  • General: Drive the implementation of key strategic priorities in line with the company and Market Europe framework. Create a framework and act as an information and knowledge hub, a primary point of contact for project matters, supporting all markets in the region. Represent Europe and the market's needs towards Global functions.
  • Store Remodels, New Stores: Work closely with store development on the store projects list to ensure the marketing point of view is reflected and sufficient budget is allocated in the BPM. Own the store opening projects from a marketing perspective, ensuring full alignment with stakeholders as merchandising, visual merchandising, store development, markets, and Global functions.
  • Alignment: Establish and create an environment where the collaboration with the omni-channel visual merchandising function is strong to ensure excellent execution at the point of sale at all times. Drive the localization of stores with local Cluster Teams to ensure both local and Brand needs are aligned.
  • Reporting: Create and be accountable for a reporting system on store project implementation to European and Global functions with the support of the visual merchandising team.
  • Budget: Be accountable for inputting the Marketing Expenses project matrix, support building the project MaEx plan, and follow through. Collaborate and keep partners (store development and local teams) informed on costs up to date, ensuring the best value for money spend and to land on budget by the end of each project.

Authorities: None

Key Relationships:

  • Global Retail Environments, Global ISC, Global ISE, Global Horizontal Concepts, EUR Assortment Planning; Merchandising; Visual Merchandising, Brand Marketing Operations, Brand Marketing, Store Development Teams, Retail marketing teams within markets, 3rd parties (design, prepress. print, installation)

Knowledge, Skills and Abilities:

  • Advanced user of MS Office
  • Fluency in English
  • Additional languages beneficial (German, Spanish, French, or other European languages)
  • Solid business acumen and in-depth knowledge of Retail KPIs
  • Highly numerate with the ability to understand and analyze data and produce actionable insights
  • Solid interpersonal, networking, and negotiating skills
  • Strong leadership, problem-solving, and decision-making abilities
  • Mobile to travel up to 15% of working time within Europe
  • Strong communication and negotiation skills, service-oriented
  • True multitasker with strong ability to manage complex projects with high number of stakeholders internally and externally

Requisite Education and Experience / Minimum Qualifications:

  • University degree in business, ideally with marketing and sales focus or equivalent professional experience
  • 5-7 years Retail or Marketing experience (minimum 2 – 3 years Retail experience is essential)
  • 3 - 5 years of management experience
  • Experience and or knowledge of Visual Merchandising would be highly advantageous

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