Brand Communications Manager

vor 4 Wochen


Herzogenaurach, Bayern, Deutschland adidas Vollzeit

Job Summary

We are seeking a highly motivated and experienced Brand Communications Manager to join our Football team at adidas. The successful candidate will be responsible for building and executing impactful omnichannel communication and activation plans to accomplish strategic brand and commercial objectives in a constantly evolving marketing landscape.

Key Responsibilities

  • Support the creation of the overall Europe Business Unit Game Plan (Seasonal, Annual and Strategic Business Plan)
  • Input into the creation of the Europe Brand Calendar, championing a consumer-centric omnichannel point of view
  • Support the efficient allocation of flexible marketing budget across countries and the marketing mix
  • Manage the creation of insight-driven annual brand marketing and seasonal activation plans that land the Global Brand priorities in the European marketplace and significantly improve brand KPIs
  • Drive the integration of strategic Wholesale accounts, leading Sports Marketing partners (Athletes, Clubs, Federations & Governing Bodies) and Direct-to-Consumer channels in the planning process
  • Contribute to and execute the interaction model with European countries to execute plans, deliver brand marketing tools, gather feedback and input and approve execution plans
  • Responsible to execute the interaction model with European WHS accounts to execute plans, deliver brand marketing tools, gather feedback and input and approve execution plans
  • Ensure the effective omnichannel usage of brand marketing tools across Direct-to-Consumer, on- and offline retail, paid media, owned, earned, and partner publishing channels
  • Ensure execution excellence of seasonal activation plans in European countries by reporting on their performance against the objectives in the annual brand marketing plan and impact on overall business KPIs
  • Conceptualize, plan and execute content productions for European priority activations based on Global guidelines
  • Input into the Global Business Unit to ensure brand marketing tools are optimized to meet the needs of European countries and augment if required

Requirements

  • 4+ years marketing experience, ideally within the Sports Industry for a minimum of 2 years
  • Degree in Marketing, Communications, Retail, Digital or relevant work experience
  • Fluent written and spoken English language skills


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