Data Analyst for Performance Marketing
vor 15 Stunden
SLAY, a rapidly growing company in the mobile world, seeks an experienced Data Analyst to drive marketing strategies and optimize performance. Founded in 2022, our mission is to create digital life through AI and become a leading company for virtual friends that live, grow, and evolve like humans.
As a key member of our team, you will play a crucial role in enabling tactical and strategic decision-making by providing insightful analyses, developing predictive models, and creating dashboards. You will work closely with marketing, user acquisition, and data engineering teams to understand data needs and deliver solutions that drive business objectives.
Key Responsibilities:- Data Analysis and Insights: Provide actionable insights to inform marketing strategies and improve campaign performance.
- Predictive Analytics: Build and interpret predictive models to forecast Lifetime Value (LTV) and user behavior.
- Attribution Modeling: Implement and refine attribution models, including probabilistic and multi-touch models, using SKAdNetwork (SKAN) data and other privacy-centric attribution methods.
- A/B Testing: Design, analyze, and interpret A/B test results to inform marketing strategies and improve campaign performance.
We are seeking an experienced professional with:
- 3+ years in a role such as Data Analyst or Data Scientist with a strong emphasis on marketing analytics.
- Experience working in a gaming company, actively addressing similar challenges is a plus.
Technical Skills:
- Strong expertise in SQL and experience with data analysis tools.
- Proficiency in a programming language (e.g., Python or R).
- Experience with cloud data warehouses is a plus.
Compensation Package:
The estimated salary for this role is around $120,000 - $150,000 per year, depending on location and experience. We offer a comprehensive benefits package, including health insurance, retirement savings, and paid time off.
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