Senior Product Marketing Specialist
vor 2 Wochen
About SimScale GmbH
SimScale is an innovative engineering simulation platform that is transforming the approach engineers, designers, scientists, and architects take in product design. Our platform is entirely accessible through a web browser, featuring a user-friendly interface that supports various simulation types, including Structural Mechanics, Fluid Dynamics, and Thermodynamics. By leveraging cloud technology for simulation, SimScale removes the obstacles associated with traditional simulation tools, such as high installation costs, licensing fees, and the need for high-performance computing hardware. Users benefit from always having access to the latest version of SimScale.
Your Role
We are seeking a dedicated Product Marketing Manager (m/f/d) to enhance SimScale's global marketing initiatives during our next growth phase. In this position, you will utilize your extensive experience in engaging engineering and design leaders through impactful positioning and messaging strategies, aimed at challenging conventional practices and generating interest in cloud-native simulation technologies and associated engineering design methodologies to accelerate product development.
Key Responsibilities
- Conducting market analysis to identify trends, customer requirements, and the competitive landscape.
- Developing compelling product positioning and messaging that distinguishes SimScale in the market.
- Creating buyer personas and use cases to guide marketing and sales strategies.
- Formulating and executing go-to-market strategies for new product introductions and feature enhancements, collaborating with cross-functional teams to ensure alignment on product strategy and execution.
- Producing and managing diverse content, including whitepapers, case studies, blog articles, webinars, and presentations, to support marketing campaigns and sales initiatives.
- Equipping the sales team with essential tools and training, developing sales materials such as brochures, datasheets, and product demonstrations.
- Building and nurturing relationships with key customers and industry influencers, organizing and participating in customer events to foster advocacy and gather insights.
Qualifications
- 5+ years of experience in product marketing roles within the CAE software sector.
- A degree in physics or engineering.
- Proficient in crafting customer success stories, newsletters, handbooks, guides, application notes, and white papers.
- Experienced in presenting and facilitating online events and meetings.
- Skilled in developing high-impact narratives suitable for various channels, including digital media.
- Strong communication skills with the ability to represent the company effectively to both internal and external stakeholders, including senior management.
- High engagement with customers to enhance SimScale's impact through authentic and compelling storytelling focused on demonstrating tangible business benefits.
- Familiarity with HPC and cloud technologies is advantageous.
What We Offer
- A dedicated team with high expertise and opportunities for personal growth, enabling you to develop into a leadership role.
- An environment where your insights and ideas are valued, allowing you to make a significant impact through goal-oriented tasks and creative projects.
- A multicultural and inclusive workplace with team members from over 35 different countries.
- Flexible working hours and remote work options.
- Comprehensive health insurance, retirement plans, and paid time off.
- Freshly prepared lunches in our office on designated days.
- Subsidized gym memberships and internal wellness support.
- Numerous developmental opportunities, including training, language courses, and tech talks.
- Relocation and visa assistance for you and your family.
- Engaging team events and opportunities to participate in ESG or DE&I initiatives.
Diversity, Equity, and Inclusion at SimScale
At SimScale, we value diversity and are committed to creating an inclusive environment. We recognize that our employees come from various backgrounds and have different aspirations. As an equal opportunity employer, we ensure that all qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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