Marketing Director

vor 4 Wochen

Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

We are seeking a Marketing Director to drive the growth of our Lotus and Natural Foods business in the German market. The ideal candidate will have a strong background in marketing and a proven track record of success in developing and implementing marketing strategies.

The Marketing Director will be responsible for delivering the yearly and long-term strategies for our brands, translating national strategy into operational activities that support a consumer-centric approach. Key responsibilities include:

  • Contribution to annual strategy and planning of Lotus and Natural Foods brands for the German market to maximize penetration, awareness, turnover, and profit of the categories and brands responsible in all distribution channels in the short and medium term.
  • Definition of the full range of brand standards that articulate how the Lotus brand proposition is delivered within the market, as well as ownership of the brand book & catalogues that serve as a blueprint for the design and execution of the brand across channels.
  • Development, implementation, tracking, and steering of the Marketing strategy mix for our brands with special focus on POS activation as well as Social Media campaigns.
  • Content support on Amazon for Lotus and Natural Foods.
  • Ensuring best-in-class brand activation across portfolio to elevate our brands in the market.
  • Define and monitor key performance indicators as well as effectiveness of our Marketing initiatives in collaboration with Category Development.
  • Cross-functional alignment with key departments, including Category Development, central functions, etc.
  • Selection, coordination, and supervision of external agencies.
  • Implement, control, and steer cost and investment budgets in cooperation with central functions and in agreement with the superior.
  • Lead, inspire, develop, and motivate the local Marketing team with 2 direct reports (Trade Marketing & Brand Management).

Professional requirements:

  • University degree (Masters) in economics, marketing, communications, or equivalent.
  • Strong experience in implementation and activation of Social Media campaigns preferred.
  • Profound conceptual and analytical skills to identify and lift the right potentials with a clear measurement of the success.
  • Very good knowledge in retail/household panel data to define and track the right KPIs for the initiatives implemented.
  • Ability to manage cross-functional projects, additional experience in working in matrix organization preferred.
  • Fluent (spoken & written) in German and English.

Personal qualifications:

  • You are a true team player, approachable, pro-active, positive, and strong communicator.
  • You have a great passion for building & emotionalizing our brands and to become a brand ambassador.
  • You demonstrate strong drive with an hands-on mentality.
  • You are ambitious to take initiative, develop new ideas & follow up to ensure excellence in execution.
  • You show strong ownership for your tasks and projects to progress and achieve results.
  • You want to take an active role in identifying and shaping today's and future potentials of the business.
  • You show a positive attitude in life with the ability to inspire others taking them on a joint journey.

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