Trade Marketing Manager

vor 4 Wochen

Bayreuth, Bayern, Deutschland CYBEX GMBH Vollzeit

Key Responsibilities:

  • Develop and implement trade marketing strategies to drive sales and increase brand visibility within the distribution channel, present marketing concepts for physical point-of-sale projects.
  • Utilize deep understanding of retail KPIs, consumer journeys, retail needs, and restrictions to tailor marketing initiatives to meet the needs of our retail partners.
  • Gather product, campaign, and sales input for launches, and create specific briefings for tool creation (windows, POS displays, activations, etc).
  • Manage the creation process to meet defined KPIs, including timeline and budget.
  • Drive technical development and prototyping within budget, collaborating with internal and external partners.
  • Collaborate with International Marketing to optimize brand and product presentation globally.
  • Maintain close alignment with category Marketing teams to ensure consistency with category objectives as well as regularly visit points of sale to enhance expertise and gain on-the-ground experience.
  • Assist in establishing and managing global online Trade Marketing standards, processes, and content.

Required Qualifications:

  • Bachelor's degree in marketing, business administration, or a related field.
  • Minimum of 4 years of relevant international work experience in trade marketing, brand marketing, or retail design, preferably in the consumer goods and lifestyle industry.
  • Deep understanding of retail KPIs, consumer journeys, retail needs, and restrictions.
  • Proven experience with leading freelancers and external agencies, ideally in the field of retail design and production.
  • Outstanding project management skills and ability to handle multiple topics simultaneously under high pressure.
  • Passion for all aspects of retail, paired with executional excellence and attention to detail.
  • Experience with online trade marketing is a plus.
  • Ambition and flexibility, challenging the status quo with a hands-on, start-up mentality and a collaborative team player approach.
  • Excellent English communication and influencing skills, with the ability to build relationships with external partners and corporate stakeholders, German language is beneficial, but not mandatory.

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