Trade Marketing Manager

vor 1 Woche

Bayreuth, Bayern, Deutschland CYBEX GMBH Vollzeit

Job Title: Trade Marketing Manager

Job Description:

We are seeking a highly skilled Trade Marketing Manager to join our team at CYBEX GMBH. As a Trade Marketing Manager, you will be responsible for developing and implementing trade marketing strategies to drive sales and increase brand visibility within the distribution channel.

Key Responsibilities:

  • Develop and implement trade marketing strategies to drive sales and increase brand visibility within the distribution channel
  • Utilize deep understanding of retail KPIs, consumer journeys, retail needs, and restrictions to tailor marketing initiatives to meet the needs of our retail partners
  • Gather product, campaign, and sales input for launches, and create specific briefings for tool creation (windows, POS displays, activations, etc)
  • Manage the creation process to meet defined KPIs, including timeline and budget
  • Drive technical development and prototyping within budget, collaborating with internal and external partners
  • Collaborate with International Marketing to optimize brand and product presentation globally
  • Maintain close alignment with category Marketing teams to ensure consistency with category objectives as well as regularly visit points of sale to enhance expertise and gain on-the-ground experience
  • Assist in establishing and managing global online Trade Marketing standards, processes, and content

Requirements:

  • Bachelor's degree in marketing, business administration, or a related field
  • Minimum of 4 years of relevant international work experience in trade marketing, brand marketing, or retail design, preferably in the consumer goods and lifestyle industry
  • Deep understanding of retail KPIs, consumer journeys, retail needs, and restrictions
  • Proven experience with leading freelancers and external agencies, ideally in the field of retail design and production
  • Outstanding project management skills and ability to handle multiple topics simultaneously under high pressure
  • Passion for all aspects of retail, paired with executional excellence and attention to detail
  • Experience with online trade marketing is a plus
  • Ambition and flexibility, challenging the status quo with a hands-on, start-up mentality and a collaborative team player approach
  • Excellent English communication and influencing skills, with the ability to build relationships with external partners and corporate stakeholders, German language is beneficial, but not mandatory

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