International Marketing Director

Vor 7 Tagen


Bayreuth, Bayern, Deutschland CYBEX GMBH Vollzeit

As a key member of the CYBEX team, you will be responsible for leading the International Marketing team and interfacing between Global Marketing, Global Sales, and Local Market Teams.

Your Key Responsibilities:

  • Develop and present the Global Go to Market Commercial Toolbox Package to motivate, inspire, and enable local teams to execute with excellence.
  • Act as the primary global point of contact and leader for all CYBEX marketing activities in all regions and countries.
  • Steer and assist markets with defining strategies, marketing activation plans/calendars, and implementations in the field of Trade Marketing, E-Retailer Marketing, PR, Social, Influencer, and Digital Marketing.
  • Provide Sales input/product success results to Global Marketing, including sell-out results, commercial focus, distribution strategies, new channels, or local feedback.
  • Build relationships and interact directly with direct distribution countries, export managers, distributors, local agencies, key accounts, or other stakeholders where necessary.

Your Profile of Qualifications:

  • Successfully completed studies of Business Administration.
  • Minimum 8 years relevant work experience, preferably in the FMCG area, with toys or other children's products.
  • Generic experience in International Marketing is a must, along with a strong knowledge of marketing operating standards and processes.
  • Extensive marketing know-how, with a strong focus on trade marketing.
  • Excellent leadership, communication, and negotiation skills, entrepreneurial spirit, and high commitment.
  • Knowledge of marketing operating standards and processes.
  • Down-to-earth and hands-on spirit and strong networking skills.
  • Affinity for lifestyle and design.
  • Fluent in business English and a willingness to travel.

CYBEX operates globally and has employees from over nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you've come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products, you'll have the chance to develop your personal profile in an international environment.



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