Senior Embedded Software Marketing Strategist

vor 1 Tag

Munich, Bayern, Deutschland QNX Software Systems Vollzeit

At QNX Software Systems, a global leader in the embedded software industry, we are seeking an experienced Senior Embedded Software Marketing Strategist to join our team. This newly created role will focus on building and executing partner marketing programs with regional reseller and global strategic partners.

About QNX Software Systems

We are a well-respected and established software provider, trusted across multiple high-performance industries. Our increasing demand for complex embedded software systems has positioned us for continued growth.

Job Description

This role requires experience working in a similar Business-2-Business environment and the ability to frame technical products in a compelling way for our partners and their target customers. You will work closely with the other marketing functions and regional sales team to drive brand awareness, develop joint partner activities, and establish partner enablement platforms.

You will be responsible for developing relevant materials to support partner enablement, managing a self-serve partner portal, and working with key partners to build joint go-to-market plans. This position will focus on positioning the BlackBerry QNX portfolio in critical industries such as Industrial Automation, Medical, Robotics, and Automotive.

You will also act as the voice of our partners to the broader marketing team, helping shape global campaigns to support business objectives. The right candidate understands the end-to-end customer journey in embedded software enterprise sales and is comfortable tracking activities based on data and managing reporting within Salesforce.

Responsibilities
  • Develop and execute joint partner marketing plans that support brand and sales objectives
  • Plan, execute, track, and report on joint marketing activities, including virtual and in-person events, lead generation, and digital programs, and joint partner activities
  • Optimize marketing performance of partner-focused initiatives
  • Define business metrics, measurement, and testing plans for channels and campaigns
  • Build good working relationships with regional sales teams and ensure regular communication of marketing activities
  • Collaborate internally with QNX Product Management, Engineering, Alliances, the wider Marketing team, Sales, and Analyst Relations
  • Compile competitive intelligence relevant to our partner ecosystem using detailed market and audience analysis
Requirements
  • Experience in embedded software or at least one of our focus industries: medical, automotive, robotics, industrial automation; knowledge of how software decision-makers in these industries select software platforms
  • Developing marketing strategies in a B2B, technological industry
  • Excellent written and verbal communication skills at all levels
  • Understanding of the customer life-cycle and how to serve relevant messaging for each stage
  • Deep understanding of the entire marketing mix
  • Excellent writing and editing skills, with attention to detail
  • Working with a team to communicate and collaborate cross-functionally
  • Comfortable communication with customers and executive leadership teams
  • Strong time and project management skills, handling multiple priorities with ease
  • Technical background is an asset
Benefits

We offer a competitive salary, around $120,000 per year, along with an attractive benefits package. In this role, you will have the opportunity to work with a talented team, contribute to the growth and success of QNX Software Systems, and develop your skills and expertise in the field of embedded software marketing.

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