Senior Audience Manager
Vor 6 Tagen
About the Role
We are seeking a highly skilled Senior Audience Manager to join our team at HelloFresh. As a key member of our customer-centric and data-led department, you will be responsible for assisting with the implementation of our International Reactivations Strategy and driving effective communications to our customer base.
Key Responsibilities:
- Support the development of the Reactivations Strategy across International Markets, in partnership with senior stakeholders
- Scope and lead the implementation of initiatives according to the Reactivations Strategy
- Own a set of markets, including forecasting quarterly targets for conversions and marketing spend
- Develop and own rigorous AB testing strategies across international markets
- Enable close partnership and alignment with local teams and product teams
- Conduct in-depth performance analysis, in partnership with Marketing Analytics team
- Develop a deep understanding of our customer base, sharing insights with the wider Marketing and Product teams, and using these insights to steer marketing strategy
- Support Campaign Management team with campaign implementation process, from kick-off to post-mortem analysis
Requirements
- You are able to analyze data and make decisions based on rational reasoning
- You have relevant experience in the CRM field. Experience with Direct Mail and subscription models would be a plus
- You are focused on customer centricity and optimizing customer engagement
- You excel using both qualitative and quantitative data to validate hypotheses and drive decisions
- You feel comfortable devising your own strategy and communicating your vision to stakeholders
- You have experience in forecasting and budget management
- You are comfortable managing a large pool of stakeholders from different seniority levels
About HelloFresh
HelloFresh is one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion. We offer a competitive compensation package that goes beyond the norm, with perks like a HelloFresh-subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
We are a diverse global community of 90+ nationalities, and we believe in investing in our employees' growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
We've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access, wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities.
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