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Senior Marketing Manager for Alexa EU

vor 1 Monat

Munich, Bayern, Deutschland Amazon EU SARL (Germany Branch) Vollzeit
About the Role

We are seeking a Senior Marketing Manager to join our Alexa EU team. As a key member of our marketing team, you will be responsible for developing and executing integrated marketing strategies to drive voice assistant growth and user adoption in the EU.

Key Responsibilities:

  • Lead the planning and implementation of innovative integrated marketing campaigns to drive user growth and adoption.
  • Utilize data-driven insights to optimize campaigns across various channels, including social and influencer activations.
  • Partner with cross-functional global teams to align marketing strategies and drive compelling results at scale.
  • Review and approve customer-facing assets and communications to ensure consistent messaging and branding.
  • Provide business analysis to identify device and customer cohort-specific behavioral trends and recommend regionally relevant action plans.
  • Measure performance of all initiatives and monitor key performance indicators (KPIs) and customer behaviors to identify opportunities for improvement and growth.

About the Team

The Echo Brand Marketing team drives brand love and advocacy for Alexa, generating both long-term customer awareness benefits and shorter-term performance marketing and sales. We are open to hiring candidates to work out of one of the following locations: Munich, Germany.

BASIC QUALIFICATIONS

  • Fluency in both English and German language (written and verbal).
  • Bachelor's degree in Marketing, Business Administration, or a related field, or equivalent work experience.
  • Proven work experience in consumer marketing (B2C), e-commerce, technology, or devices industries.
  • Experience developing and executing successful integrated marketing strategies.
  • Experience with budget management and strategic allocation of resources to maximize return on investment.
  • Experience working with digital marketing channels, including paid and organic social, display, video, and onsite.
  • Experience working on customer-facing content, working with external agencies, and guiding creative teams while executing directly on marketing campaigns across channels.
  • Experience motivating, influencing, and guiding cross-functional teams.
  • Effective communication and presentation skills, with the ability to influence stakeholders at all levels.

PREFERRED QUALIFICATIONS

  • Creative yet analytical mindset with strong organizational and project management capabilities.
  • Experience in a hypergrowth, fast-paced, and self-starter environment for a large consumer brand.
  • Proven expertise in analyzing marketing performance metrics and customer insights.
  • Demonstrated ability to deal with high levels of ambiguity and strong ownership.
  • High attention to detail and ability to manage multiple, competing priorities simultaneously.
  • Fluency in French, Spanish, or Italian is a plus.