Digital Marketing Strategist
vor 4 Wochen
Job Title: Digital Marketing Strategist
Job Summary: We are seeking a highly skilled Digital Marketing Strategist to join our team at Omio. As a Digital Marketing Strategist, you will be responsible for developing and implementing comprehensive digital marketing strategies to drive qualified traffic and maximize ROI across search engine platforms.
Main Responsibilities:
- Develop and implement digital marketing strategies to drive qualified traffic and maximize ROI across search engine platforms.
- Conduct keyword research and analysis to identify new opportunities and optimize existing campaigns.
- Manage all aspects of digital marketing campaigns, including budgeting, bidding, ad copy creation, and performance tracking.
- Utilize industry tools and analytics platforms to monitor campaign performance and make data-driven decisions.
- Collaborate with cross-functional teams, including content creators, designers, and developers, to align digital marketing efforts with overall marketing initiatives.
- Stay updated on industry trends, algorithm changes, and best practices to ensure our digital marketing strategies remain innovative and effective.
- Provide regular reporting and analysis of digital marketing performance, identifying areas for improvement and optimization.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Proven track record of driving successful digital marketing campaigns and achieving measurable results.
- In-depth knowledge of digital marketing best practices, search engine algorithms, and keyword research tools.
- Proficiency with digital marketing platforms such as Google Ads, Bing Ads, and others.
- Strong analytical skills and the ability to interpret complex data sets to inform decision-making.
- Advance web and app tracking infrastructure knowledge.
- Strong knowledge of Google Ads as well as good knowledge of Google Analytics and solid Excel skills.
- Extensive experience in campaign management and Automation.
- Strong analytical mindset and experience in processing a great amount of datasets and presenting insights.
- Knowledge of any programming language such as python or SQL is considered to be a strong plus.
- Google Ads certification or other relevant certifications preferred.
- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
- You are fluent in English; additional languages such as French and German would be beneficial.
What We Offer:
- A competitive and attractive compensation package.
- A diverse team of more than 45 nationalities.
- Flexible working, 50% home/office.
About Us:
Omio is a leading travel technology company that is changing the way people travel. We are a team of innovators, thinkers, and doers who are passionate about making travel easier, faster, and more enjoyable. We value diversity and welcome all applicants regardless of ethnicity, religion, national origin, sexual orientation, gender, gender identity, age or disability.
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