Programmatic Strategy Lead
vor 4 Wochen
We are INNOCEAN Worldwide Europe GmbH, a marketing and communications network that combines pan-European collaboration with local expertise and execution. Our team is looking for a Senior Programmatic Manager to join our AdTech Team.
Key Responsibilities:- Develop and implement effective programmatic strategies that align with our media plans and long-term business goals.
- Lead the planning, execution, and optimization of programmatic campaigns across display, CTV, and audio platforms.
- Oversee campaign budgets, provide accurate forecasting, and deliver insightful performance reports to senior leadership.
- Enhance the programmatic expertise within the team, staying ahead of digital trends and mastering DSPs, streaming platforms, and other emerging channels.
- Cross-functional collaboration with creative teams and business stakeholders to deliver compelling brand propositions through innovative programmatic channels.
Requirements:
- At least 3 years of experience working as a programmatic specialist with DSPs.
- Strong understanding of real-time bidding.
- Experience working with German publishers.
- Completed university degree, preferably in Media Management, Economics, or IT.
- Language skills: German and English business fluent (written and oral).
- Tech-savvy: Proficient in MS Office, especially PowerPoint and Excel.
- Analytical mindset: Comfortable with data and KPI interpretation.
We offer a work environment in which you can grow and have an impact on the way we design that growth. If you would like to become part of a very international team with collaboration spirit, click on Apply Online.
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