Programmatic Strategy Lead

vor 4 Wochen


Frankfurt am Main, Hessen, Deutschland INNOCEAN Worldwide Europe GmbH Vollzeit

We are INNOCEAN Worldwide Europe GmbH, a marketing and communications network that combines pan-European collaboration with local expertise and execution. Our team is looking for a Senior Programmatic Manager to join our AdTech Team.

Key Responsibilities:
  • Develop and implement effective programmatic strategies that align with our media plans and long-term business goals.
  • Lead the planning, execution, and optimization of programmatic campaigns across display, CTV, and audio platforms.
  • Oversee campaign budgets, provide accurate forecasting, and deliver insightful performance reports to senior leadership.
  • Enhance the programmatic expertise within the team, staying ahead of digital trends and mastering DSPs, streaming platforms, and other emerging channels.
  • Cross-functional collaboration with creative teams and business stakeholders to deliver compelling brand propositions through innovative programmatic channels.

Requirements:

  • At least 3 years of experience working as a programmatic specialist with DSPs.
  • Strong understanding of real-time bidding.
  • Experience working with German publishers.
  • Completed university degree, preferably in Media Management, Economics, or IT.
  • Language skills: German and English business fluent (written and oral).
  • Tech-savvy: Proficient in MS Office, especially PowerPoint and Excel.
  • Analytical mindset: Comfortable with data and KPI interpretation.

We offer a work environment in which you can grow and have an impact on the way we design that growth. If you would like to become part of a very international team with collaboration spirit, click on Apply Online.



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