Strategic Portfolio Manager
vor 15 Stunden
About the Role
We are seeking a highly skilled Strategic Portfolio Manager to join our team at Bristol Myers Squibb. As a key member of our marketing and customer lead team, you will be responsible for leading strategic portfolio assessments and decision-making to support investment decisions for in-line and launch assets.
Key Responsibilities
- Lead strategic portfolio assessments and decision-making to support investment decisions for in-line and launch assets.
- Conduct initial assessments of launch assets, leading to recommendations for respective launch settings and strategies.
- Develop and implement customer group and indication overarching longer-term disease area strategies.
- Develop and execute brand plans, local marketing strategies, and non-personal promotion plans for dedicated brands.
- Support the development of cross-functional customer journeys for non-personal promotion, focusing on innovation, experimentation, and generating learnings across teams.
- Collaborate with BI&A to define KPIs to track brand performance.
- Screen global market research and insights, defining local insight needs.
- Manage bottom-up A&P budget planning and continuous budget management.
- Support demand planning by providing strategic and market insights.
- Lead and support customer group overarching projects.
- Build and maintain close relationships with the entire x-functional BU team, internal stakeholders, and external vendors.
Qualifications
- Natural science and/or Business Administration degree.
- Successful experience in a marketing or business development position in the pharmaceutical market.
- Excellent analytical skills and the ability to translate them into a targeted strategy.
- Experience in the field of Oncology/Specialty care is an advantage.
- Sales and field experience as a product specialist is an advantage.
- Proven track record in successful strategic and digital marketing campaigns.
- Excellent German and English written and oral communication skills.
- A passionate, curious, creative, and boldly forward-looking personality.
- Highly motivated and structured personality with a strong winning mentality.
- Leader and team player, able to motivate the team even in critical phases.
About Bristol Myers Squibb
Bristol Myers Squibb is a global biopharmaceutical company dedicated to discovering, developing, and delivering innovative medicines that help patients prevail over serious diseases.
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