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Customer Acquisition Strategist

vor 2 Monaten

Blieskastel, Saarland, Deutschland Hager Group Vollzeit
About the Role

We are seeking a highly skilled Customer Acquisition Leader to join our Group Sales & Marketing team at Hager Group. As a key member of our cross-functional team, you will be responsible for defining and executing comprehensive marketing strategies to effectively reach target groups and enhance brand awareness and consideration.

Key Responsibilities
  • Develop and execute lead generation and customer acquisition programs to drive business growth and expansion.
  • Leverage B2B digital marketing channels, social media platforms, and emerging brand marketing trends to create engaging content and campaigns.
  • Collaborate with Markets Marketing teams and Product Marketing to co-create customer acquisition strategies and align overall marketing strategic planning.
  • Contribute to the digital roadmap by building necessary digital capabilities and defining the media strategy on social and paid media.
  • Develop and execute high-impact content strategies that engage diverse customer segments and drive global campaign adoption.
  • Own and drive the performance of global marketing initiatives by defining KPIs, setting customer awareness and acquisition goals, and managing campaign execution.
  • Lead a diverse team of digital marketing professionals and ensure continuous growth and development of team members through effective leadership and performance management.
Requirements
  • Masters degree in Marketing or related field.
  • At least 10+ years' experience in B2B digital marketing, brand management in fast-growing and international companies.
  • Proven track-record in building and executing lead generation and customer acquisition programs.
  • Strong English language proficiency mandatory.
  • Analytical and strategic thinker with a passion for digital technologies and customer engagement.
About Hager Group

Hager Group is a leading international company in the electrical industry. We offer a dynamic and innovative work environment with opportunities for professional growth and development. If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply for this exciting opportunity.