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Media Campaign Manager Germany

vor 2 Monaten


Berlin, Berlin, Deutschland Wolt Vollzeit
Job Description

We are seeking a highly skilled Media Campaign Manager to join our team in Germany. As a key member of our Regional Marketing Strategy and Planning team, you will be responsible for executing and refining our media and campaign plans across various channels.

Your primary focus will be on aligning and executing full-funnel media planning and buying strategies, from awareness to conversions. You will work closely with our performance marketing team to ensure effective offline and online channel integration.

Key responsibilities include:

  • Developing and leading the implementation of German campaign and media plans to support business objectives.
  • Ensuring solid and detailed campaign plans and execution across paid, owned, and earned media channels.
  • Managing regional campaign budgets effectively to meet overall media buying strategy and optimize towards campaign and business goals.
  • Coordinating with internal and external stakeholders to brief creative teams and facilitate the development of compelling campaign content.
  • Driving media buying across channels with an integrated full-funnel approach, briefing media agencies and vendors, and working alongside internal media channel teams and managers.
  • Tracking campaign performance, gathering learnings, and providing recommendations for optimizing marketing mix allocation.

Requirements:

  • 5+ years of experience in campaign management, strategy planning, and media planning and buying.
  • Strong understanding of local market dynamics and media landscape, with a focus on offline and digital channels.
  • Proven ability to develop and execute successful media marketing campaigns.
  • Excellent analytical skills, with the ability to interpret and challenge data and provide actionable insights.
  • Strong negotiation and relationship management skills.
  • Exceptional organizational and project management skills.

We offer a dynamic and international work environment, a fast-growing tech company with many career opportunities, and a competitive salary package. If you are a motivated and experienced professional looking to take your career to the next level, please submit your application.