Regional Media Campaign Manager Germany
vor 4 Wochen
As a key member of our Regional Marketing Strategy and Planning team, you will be responsible for executing and refining our media and campaign plans across various channels. Your primary goal will be to align and execute full-funnel media planning and buying strategies, from awareness to conversions, while ensuring effective audience targeting within budget and with the right measurement in place.
You will work closely with cross-functional teams and internal/external stakeholders to ensure alignment with overall business objectives and leverage market insights to drive regional growth. Your collaboration with our performance marketing team will ensure seamless integration of offline and online channels.
This role requires a combination of strategic thinking, campaign planning, and project management abilities, as well as strong analytical skills, an innovative mindset, and creative problem-solving to optimize marketing efforts across various channels in Germany.
Responsibilities- Develop and lead the implementation of German campaign and media plans to support business objectives.
- Ensure solid and detailed campaign plans and execute these across paid, owned, and earned media, including timelines, budgets, and KPIs driving business results.
- Manage regional campaign budgets effectively to meet overall media buying strategy and optimize towards campaign and business goals.
- Coordinate with internal and external stakeholders, including Partnerships, Deals, Brand Marketing, Performance Marketing, and media/creative agencies.
- Brief creative teams to develop compelling and relevant campaign content while meeting deadlines for deliverables.
- Drive media buying across channels with an integrated full-funnel approach, briefing media agencies/partners and working alongside internal media channel teams and managers.
- Lead negotiations on campaign level with media agencies and vendors to secure effective ad placements across various channels.
- Track campaign performance, gather learnings, and provide recommendations for optimizing marketing mix allocation to maximize and scale impact.
- Ensure meticulous campaign documentation and communicate campaign progress and performance to key stakeholders.
- Build and maintain strong relationships with regional and local media vendors and partners.
- Support forecasting of campaign outcomes, help set clear objectives, and contribute to strategic long-term planning.
- Monitor KPIs to inform marketing investment decisions and strategy adjustments.
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