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Media Campaign Manager Germany
vor 4 Wochen
As a key member of our Regional Marketing Strategy team, you will be responsible for executing and refining our media and campaign plans across various channels. Your primary focus will be on aligning and executing full-funnel media planning and buying strategies, from awareness to conversions. This involves supporting planning, negotiating, and purchasing ad space, as well as effective audience targeting within budget and with the right measurement in place.
Based on performance, you will be responsible for optimizing the media and campaign budget to maximize the impact of our marketing campaigns. Post-campaign, you will dive into data to analyze impact and pull learnings for scaling activities in the future. Collaborating closely with cross-functional teams and internal and external stakeholders, you will ensure alignment with overall business objectives while leveraging market insights to drive regional growth.
Working closely with our performance marketing team, you will ensure that we effectively play offline and online channels altogether. This role requires a combination of strategic thinking, campaign planning, and project management abilities, strong analytical skills combined with an innovative mindset, and creative problem-solving to optimize marketing efforts across various channels in Germany.
Responsibilities- Assist in the development and lead the implementation of German campaign and media plans to support business objectives.
- Ensure solid and detailed campaign plans and the execution of these across the board of paid, owned, and earned media, for brand to expansion/densification or tactical campaigns, including timelines, budgets, and KPIs driving business results.
- Manage regional campaign budgets effectively for meeting the overall media buying strategy and optimizing towards campaign and business goals.
- Coordinate with all internal and external stakeholders from the Partnerships teams over Deals team, Brand Marketing, Performance Marketing, and across media and creative agencies.
- Brief creative teams to facilitate the development of compelling and relevant campaign content as well as meeting deadlines for deliverables.
- Drive the media buying across channels with an integrated full-funnel approach—offline and online, briefing media agency/partners and working alongside the internal media channel teams and managers for an aligned campaign planning, media buying, and for meeting overall budgets and goals.
- Lead negotiations on campaign level with media agencies and vendors to secure effective ad placements across various channels, including TV, radio, print, and out-of-home.
- Track campaign performance, gather learnings, and provide recommendations for optimizing marketing mix allocation in order to maximize and scale impact. For that, work alongside our analytics team to ensure regional media data collection from external parties.
- Ensure meticulous campaign documentation and communicate campaign progress as well as performance to key stakeholders.
- Build and maintain strong relationships with regional and local media vendors and partners.
- Support the forecasting of campaign outcomes, help set clear objectives, and contribute to strategic long-term planning.
- Monitor KPIs to inform marketing investment decisions and strategy adjustments.
