Marketing Engagement Specialist

vor 3 Wochen

Köln, Nordrhein-Westfalen, Deutschland HRS GmbH Vollzeit

{"h2": "About HRS GmbH", "p": "HRS GmbH is a global market leader in tech- & data driven business travel solutions, offering E2E hotel management solutions that simplify corporate business travels. Our innovative technology transforms how companies and travelers Stay, Work, and Pay.

At HRS, we are passionate about shaping the future of business travel, empowered by a culture of growth and setting new industry standards worldwide.

Our Business Travel Club (BTC) is the Business Unit managing and developing the HRS E-Commerce platforms of the well-known hotel portal businesses of HRS.de and HOTEL.de, gradually transforming into much more than \"just\" a platform.

Our goal is to deliver growth as well as sustainable profitability over time by enhancing customer loyalty between the brand and its customers, enabling the Brands Repositioning in the marketplace and unlocking additional potentials via optimized supplier management.

Thus, BTC and its products play an important role in HRS\'s DACH strategy as it revolves around a disruption of the interplay between hotel and workplace supply and e-commerce and a domination of the Business Travel DACH market.

Your mission is to further develop and shape the \"The HRS Business Travel Club\" and its solutions and make it the next innovation of the HRS Group together with a great team.

", "h2": "About the Position", "ul": [{"li": "Create & set up engagement editorial campaigns: Email and Push.

This is an unique opportunity to learn CRM from a passionate team that is leveraging a top-notch technology to send personalized multichannel campaigns.

You will also collaborate with other teams from BTC (e.g. supply) to launch your campaigns.

You will also own the optimization of editorial campaigns, setting up AB test to improve performance of e.g. subject lines.

"}, {"li": "Support on crafting the campaign message, based on our brand guidelines and supported by the Content Marketing Manager.

"}, {"li": "Conducting AB testing to improve campaign performance via e.g. subject line tests.

"}], "h2": "Requirements", "ul": [{"li": "Marketing/Communication student

"}, {"li": "Passion for marketing

"}, {"li": "Curiosity to learn about Engagement and Lifecycle marketing

"}, {"li": "Interest on setting up editorial campaigns in our engagement platform (Braze): Email and Push

"}, {"li": "You enjoy working on a team, and also collaborate with other stakeholders

"}, {"li": "You have high level of self-motivation, organizational talent and goal-oriented

"}, {"li": "Ability to work independently, reliably, diligently and well structured

"}, {"li": "Fluent in German and very good level of English

"}, {"li": "Lastly, you are based in Cologne and enjoy working at our Headquarters in the city center

"}], "h2": "Benefits", "p": "The attractive remuneration is in line with the market and, in addition to a fixed monthly salary, all necessary work equipment and mobility.

"}

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