Digital Marketing Strategist
vor 4 Wochen
Key responsibilities include:
* Driving our global strategy, execution, and performance across all digital channels, including SEA, Paid Social, programmatic advertising, retargeting, affiliates, and SEO
* Leading and mentoring a team of marketing professionals, fostering a culture of innovation, collaboration, and excellence to achieve marketing objectives
* Collaborating closely with our brand, product, and sales teams to ensure campaign orchestration between our brand and performance campaigns
* Confident handling of our global digital marketing budget and agencies spread over several markets and establishing accurate forecasts
* Providing insights and analysis on digital marketing performance and making number-driven decisions based on this analysis
* Refining and constantly improving performance tracking and reporting across different business goals ranging from driving ecommerce revenue to lead generation (including multi-touch attribution) for our enterprise business
* Keeping up to date with trends, changes, and innovations in performance marketing to identify new opportunities and adjust strategies accordingly
Requirements:
* 8+ years of professional experience in performance as well as brand marketing, with a proven track record in developing and executing successful performance marketing campaigns across various digital channels (e.g., Affiliate Marketing, Paid Search, Paid Social Media, Retargeting, SEO)
* 4+ years of management experience with strong leadership skills
* Experience developing and executing performance marketing strategies in an ecommerce or SaaS environment (B2B SaaS preferred)
* Experience within freemium business models is a plus
* Experience leading a performance marketing team
* Strong analytical competence and structured way of working with demonstrated experience with analytics platforms (Adobe Analytics preferred)
* Strong communication skills and excellent team player
* Fluency in English is required, German is advantageous
What we offer:
* Onsite onboarding in our HQ office for an optimal start
* Great compensation and benefits packages including company achievement bonus and stock-based options, regular salary reviews
* Public transport friendly offices
* Special terms for local gyms
* Access to Corporate Benefits platform with many discounts
* Regular team events and company-wide celebrations
* Open door policy, no dress code rules, frequent all Hands and Leadership Lunches
* Hybrid and flexible work time with up to 60% home office (UK - fully remote)
* Work From Abroad Program allowing up to 40 days of work outside your contracting country
* We celebrate diversity as one of our core values, join and drive one of the c-a-r-e initiatives together with us
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