Senior CRM Manager

vor 1 Woche

Hannoversch Münden, Niedersachsen, Deutschland MAGIX Software Vollzeit

{"h2": "Key Responsibilities", "ul": [{"li": "Develop and continuously improve the CRM roadmap with senior CRM management, ensuring alignment with business objectives and customer needs."}, {"li": "Drive database growth initiatives and partner with other relevant teams, such as Martech, Data, or Product Marketing, to maximize revenue and profit."}, {"li": "Scope and lead the implementation of new customer communication channels and improvements to existing ones, leveraging data-driven insights to inform decision-making."}, {"li": "Develop and implement data-driven customer journeys across the various stages of the user lifecycle, ensuring a seamless and personalized experience."}, {"li": "Implement A/B testing strategies with the data and martech team to optimize campaign performance and customer engagement."}, {"li": "Perform in-depth performance analysis for relevant customer segments and campaigns, providing actionable insights to inform business decisions."}, {"li": "Scope and implement personalization strategies for MAGIX within CRM, ensuring that customers receive the right message at the right time in the right communication channel."}], "h2": "Requirements", "ul": [{"li": "Relevant experience in using CRM platforms such as Emarsys or Salesforce (CDP is a plus), with a strong understanding of data analysis and customer-centricity."}, {"li": "Ability to analyze data (SQL is a plus) and make recommendations based on the analyzed data, with a focus on business metrics such as revenue and profit."}, {"li": "Strong written and oral communication skills, with the ability to communicate strategy and vision to stakeholders."}, {"li": "Can-do mentality, with a focus on customer-centricity and business outcomes."}, {"li": "KPI-driven and analytical problem-solving skills, with the ability to work independently and as part of a team."}, {"li": "Strong understanding of customer behavior and preferences, with the ability to develop and implement data-driven customer journeys."}], "h2": "What We Offer", "ul": [{"li": "Security and flexibility, with a permanent working contract and flexible working hours."}, {"li": "Free lunch for all employees, with a focus on work-life balance and employee well-being."}, {"li": "Freedom and independence, with a flat company hierarchy and the ability to make an optimal contribution."}, {"li": "Unlock your creativity, with access to the entire MAGIX product range for free."}, {"li": "Climate and ecological commitment, with MAGIX being officially CO2-neutral since July 2021."}, {"li": "We celebrate our success together, with company events and a focus on team-building and collaboration."}]

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