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Director of Marketing Communications for EMEA

vor 3 Monaten


Hamburg, Hamburg, Deutschland EVIDENT Europe GmbH Vollzeit

Are you passionate about enhancing lives through innovative marketing? At EVIDENT, we are dedicated to improving health and safety for individuals globally.

As the Head of Marketing Communications for EMEA, you will spearhead a vibrant team of marketing communications specialists and event coordinators to propel marketing strategies and campaigns throughout the EMEA region. In this role, you will work within a matrix organizational framework, collaborating closely with global product marketing and digital marketing teams to ensure that our initiatives align with broader business goals.

Key Responsibilities
  • Strategic Campaign Development: Formulate and implement comprehensive marketing strategies for the EMEA region, ensuring alignment with global objectives.
  • Integrated Campaign Oversight: Manage the creation and execution of cohesive marketing campaigns, including content development, digital initiatives, and event marketing.
  • Team Leadership: Inspire and guide a team of marketing communications and event professionals, offering mentorship and performance oversight.
  • Cross-Departmental Collaboration: Partner with global product marketing teams to grasp product positioning and messaging, ensuring regional marketing efforts are synchronized.
  • Digital Marketing Coordination: Collaborate with digital marketing teams to weave digital strategies into overarching marketing campaigns, utilizing channels such as email, social media, and online advertising.
  • Event Coordination: Direct the planning and execution of B2B events alongside sales teams, including trade shows and webinars, to generate leads and enhance brand visibility.
  • Budget Oversight: Effectively manage marketing budgets, strategically allocating resources to maximize return on investment.
  • Stakeholder Engagement: Cultivate strong relationships with internal stakeholders, including sales teams and executive leadership, to ensure support for marketing initiatives.
  • Performance Analysis: Collaborate with the global analytics team to assess marketing campaigns, continuously optimizing programs for greater business impact.
Qualifications
  • Bachelor's degree in marketing, business, communications, or a related discipline; MBA or equivalent qualification is preferred.
  • 5+ years of experience in B2B marketing, particularly within the EMEA region; prior experience in technology or device marketing is advantageous.
  • Demonstrated leadership capabilities, with a track record of motivating teams to achieve objectives in a matrix environment.
  • Strong strategic and analytical skills, with the ability to devise and implement integrated marketing plans that yield business results.
  • Exceptional communication and interpersonal skills, facilitating effective collaboration with global and cross-functional teams.
  • Experience in event management, encompassing planning, execution, and return on investment analysis for B2B events.
  • Proficiency in digital marketing tools and tactics, including email marketing platforms and web analytics.
  • Adept at thriving in a fast-paced environment while managing multiple priorities.
What We Offer
  • Flexible working hours with the possibility of remote work.
  • 30 days of annual leave.
  • 13.5 salaries per year.
  • A modern office environment that inspires creativity.
  • Subsidized meals in the local area.
  • Fully subsidized public transport ticket or complimentary parking.
  • Bike leasing options.
  • Fitness program subsidies.
  • Employee Assistance Program focused on health and well-being.
  • Comprehensive pension scheme.
  • Opportunities for team-building events and activities.

EVIDENT Europe GmbH is committed to equal opportunity employment and welcomes applications from all qualified candidates.

With headquarters in Tokyo, Japan, EVIDENT employs approximately 4,500 individuals across 57 locations worldwide. EVIDENT Europe, based in Hamburg, Germany, has around 770 employees in 16 countries, offering a diverse range of microscope systems for clinical diagnostics, medical research, and various industrial applications.