Senior Product Line Manager
Vor 6 Tagen
About The Quality Group GmbH
The Quality Group GmbH is a leading enterprise in Germany for sports nutrition, dietary supplements, and reduced-sugar products. With an annual turnover exceeding 500 million euros, we stand at the forefront of the industry.
Our Business Model
We operate a unique digital Direct-to-Consumer & Social Commerce business model, encompassing in-house production, logistics, and technology. This model allows us to cater to the needs of our customers through our two brands: 'ESN,' the market leader in sports nutrition, and 'More Nutrition,' facilitating a healthier lifestyle without compromise.
Job Description
We are seeking a highly skilled Senior Product Line Manager - Nutrition Strategy to lead the development and execution of specific product line/category strategy to drive growth, brand awareness, and market share. As a key member of our team, you will be accountable for product line/category P&L and target delivery by ensuring effective portfolio, price pack architecture, promotion strategy, innovation pipeline.
Key Responsibilities
- Develop and implement product line strategy, including market positioning, pricing, and innovation pipelines
- Manage the P&L, setting and achieving financial targets for revenue, profitability, and market share
- Monitor financial performance (sales, margins, expenses, forecasting accuracy, stock levels) and take corrective actions as needed
- Analyze market trends and consumer insights to identify growth opportunities
- Define and maintain pricing and promotion guidelines to drive growth and margins
- Collaborate with product development to align new products with strategy and manage the product lifecycle
- Coordinate go-to-market strategies, promotional campaigns, and monitor campaign performance
- Drive successful product launches and explore partnerships to enhance brand visibility
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred)
- 5+ years of experience in product management within the FMCG industry
- Proven track record of successfully managing product portfolios, from concept to launch to lifecycle management
- Strong understanding of portfolio analysis, market segmentation, and product positioning strategies
- Experience in developing and executing activation plans, including defining go-to-market strategies, distribution, and pricing
- Analytical mindset with proficiency in market research, data analysis, and financial planning
- Excellent communication and presentation skills, with the ability to collaborate effectively across teams
- Ability to thrive in a fast-paced, dynamic environment and drive results through cross-functional teamwork
- Fluency in English and German is required
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