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Lead Management Strategist

vor 2 Monaten


Munich, Bayern, Deutschland Knauf Vollzeit
About the Role

We are seeking a highly skilled and experienced professional to join our team as a Marketing Automation Manager. As a key member of our digital transformation team, you will be responsible for developing and implementing a lead management strategy that drives business growth and excellence.

Key Responsibilities
  • Develop and Implement Lead Management Strategy: Create and execute a comprehensive lead management strategy that optimizes processes and maximizes the use of marketing automation features.
  • Lead Generation and Nurturing: Strategize, oversee, and refine lead generation, nurturing, and conversion processes to consistently enhance lead quality and quantity.
  • Team Leadership: Supervise a dedicated team focused on marketing automation and lead management, providing guidance, mentorship, and fostering a collaborative and high-performing environment.
  • Global Process Ownership: Own and drive excellence in lead management as the global process owner, empowering regional teams with effective strategies and tools, ensuring alignment with global objectives.
  • Analytics and Reporting: Utilize analytics tools to measure performance across the sales funnel, create insightful dashboards and reports, and champion the adoption of marketing automation globally.
Requirements
  • Education: Hold a Master's or Bachelor's degree in marketing, business administration, or a related field.
  • Experience: Experienced in lead management, inbound strategies, and marketing automation techniques with strong strategic and operative skills.
  • Cultural Awareness: Enthusiastic about contributing to an international digital business environment, with a keen sense of adaptability and cultural awareness.
  • Technical Skills: Passionate about technical processes and marketing automation interfaces, capable of navigating complex digital tools and platforms.
  • Project Management: Possess a hands-on mentality, strong project management skills, excellent communication abilities, and a reliable and goal-oriented approach.
About Knauf

Knauf is an international market leader in the building materials' industry, with a turnover of over 15.6 billion euros and a global presence of over 300 locations. Our corporate values of humanity, partnership, commitment, and entrepreneurial spirit drive our success as a family business. As a subsidiary, Knauf Digital GmbH has the mandate to drive commercial excellence through digitalization for all companies of the Knauf Group globally.

We are an equal opportunities employer, committed to a diverse and inclusive working environment. We strongly encourage applicants from all walks of life to apply for our positions, irrespective of age, sex, gender identity, disability, sexual orientation, origin, religion, etc.