Marketing Performance Analyst
vor 4 Wochen
We are seeking a Senior Data Analyst (all genders) to become a vital part of our BI and Marketing Analytics (BIMA) team. This is a global role that collaborates with our brands across numerous countries, executing strategies from our headquarters.
BIMA is an integral segment of the Global Marketing team, dedicated to central business intelligence and marketing analytics. Our mission is to propel marketing initiatives through data-driven solutions and strategic insights, ensuring sustainable growth. We spearhead strategic projects including customer segmentation, marketing ROI evaluation, and supporting executive leadership in making informed decisions across various brands and regions.
If you are a creative problem solver eager for a new challenge, an international environment awaits you.
Key ResponsibilitiesThe Senior Data Analyst will focus on enhancing our marketing strategies through insightful data analysis and advanced analytics. This position will work closely with marketing leaders, product teams, data science units, and regional analytics teams to assess marketing performance and refine our acquisition and retention strategies. Your primary responsibilities will include:
- Leveraging analytics to deliver actionable insights regarding marketing performance.
- Designing and executing A/B testing and other experimental frameworks to evaluate the success of marketing initiatives.
- Developing tools, KPI frameworks, and reports to assess the ROI of marketing expenditures, while continuously monitoring and guiding marketing investments across various channels to optimize ROI.
- Creating statistical models to forecast customer lifetime value, assess customer acquisition costs (CAC), and employing analytics to minimize CAC while maximizing LTV.
- Analyzing and enhancing customer segmentation to inform targeting strategies in local markets and boost customer retention.
- Collaborating with marketing, product, and engineering teams to ensure alignment on data requirements and establish global guidelines for data collection and utilization.
- Presenting findings and recommendations to senior leadership and stakeholders in a clear and actionable format.
Your essential skills include:
- A minimum of 4 years of experience in marketing analytics, particularly focusing on user retention for technology-driven consumer-facing organizations.
- Strong expertise in analytics tools and platforms (e.g., Google Big Query, Google Analytics, Tableau, SQL, Python/R).
- Exceptional analytical abilities with a talent for translating data into actionable insights.
- Excellent communication and presentation skills, capable of influencing stakeholders at all levels.
- Experience with A/B testing, attribution modeling, and various experimental design methodologies.
- A solid understanding of digital marketing channels and strategies, including CRM, paid search, social media, and content marketing.
Preferred Qualifications:
- Experience in agile development and methodologies.
- BS, MS, or PhD in computer science, statistics, mathematics, physics, business, or related fields.
- Expertise in developing and implementing naming conventions and tagging strategies to ensure data consistency within a global organization. Familiarity with market mix modeling.
At Delivery Hero, we value diversity and inclusion as fundamental to creating not only an exceptional product but also a remarkable customer and employee experience. This commitment begins with our hiring practices; we do not discriminate based on racial identities, religious beliefs, color, national origin, gender identities or expressions, sexual orientations, age, marital or disability statuses, or any other characteristic that makes you unique. We encourage you to be yourself, and we look forward to the value you will bring to this role.
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