![tink GmbH](https://media.trabajo.org/img/noimg.jpg)
Director of Marketing Strategy
vor 3 Wochen
As the Director of Marketing Strategy, you will oversee tink's Performance Marketing, Partner Marketing, and Creative Teams, taking charge of acquisition and retention marketing channels (SEA, Social, Display, Online Video) across four European markets. You will report directly to the CMO and Managing Director.
- Collaborate closely to allocate the marketing budget in conjunction with the BI & Growth Team.
- Develop strategic roadmaps for the Performance, Creative, and Partner Marketing Teams, ensuring effective implementation.
- Work alongside our Creative Director to enhance our visual identity.
- Continuously monitor and optimize campaign performance, initiating improvement measures with the Channel Managers.
- Identify optimization opportunities, devise solutions for challenges, and implement efficient processes.
- Provide insights and in-depth analyses to the entire marketing and product teams.
- Manage the flow of information regarding responsibilities, tasks, and outcomes across teams.
- Ultimately responsible for our Partner Marketing initiatives and the revenue generated by the Partner Marketing Team.
- Lead and develop your team both professionally and disciplinarily.
- Oversee recruitment processes within your team, including workforce planning, candidate selection, and onboarding.
- Minimum of 5 years of relevant professional experience.
- Strong expertise in search engine marketing, display advertising, and social media, including bid management, tracking, and feed management.
- Experience in consulting, project management, or sales, preferably within an agency setting.
- Solid understanding of business principles, analytical thinking, and a structured approach to data, including advanced Excel skills related to complex market-relevant KPIs.
- Hands-on, results-oriented, and independent work ethic with a commitment to continuous team development.
- Creative mindset with quick comprehension and excellent communication skills.
- Fluent in German (C2) and English (C1).
tink Culture:
- Mission: We combine a successful business model with the mission to provide every household access to a more sustainable and smart home.
- Expertise: An experienced management team with extensive backgrounds in startups, industry, and consulting.
- International: Our team comprises over 30 different nationalities.
- Diversity: We welcome applicants of all nationalities, ethnic backgrounds, religious affiliations, sexual orientations, and genders. Personality and performance are what matter to us.
- Personal Development: Regular feedback sessions and reviews - your professional and personal growth is important to us.
- Open Communication: We maintain a transparent feedback culture. The management board addresses all employee questions in an open forum every month.
- Hybrid Work: Up to 2 days of remote work.
- Remote Option: Up to 4 weeks of remote work per year.
- Time Off: Up to 30 vacation days (based on tenure).
- Compensation: We offer fair and performance-based salaries.
- Start Your Day Right: Enjoy our premium coffee machine, muesli, and fresh fruit.
- Fitness: Stay active with a subsidized Urban Sports Club membership.
- Shopping: Fulfill a wish with a monthly SpendIt Card budget.
- Fun: Participate in regular team events and enjoy a well-stocked bar.
- Office: A bright, beautiful office located in a vibrant area with numerous meeting rooms, a kitchen, and surrounded by restaurants and cafes.
- Visa Support: We assist candidates throughout the visa process.
We look forward to receiving your comprehensive application through our online form.About Us
Since our founding, we have helped customers make their homes more comfortable, secure, and environmentally friendly. Our smart energy solutions alone saved over tons of CO2 last year. With our security solutions, we have prevented 1,500 break-ins. In homes, lighting and favorite playlists can be conveniently controlled via smartphone.
As the Smart Home expert in Europe, we assist our customers with the tink NEXT blog, extensive Smart Home content, and personalized advice in selecting tailored solutions. For every Smart Home use case, we offer the best combination of hardware, software, and services, collaborating with renowned partners such as Google, Apple, SONOS, and Bosch.
Our team of over 130 tinkies from 33 nations is based in the heart of Berlin and serves our markets in Germany, Austria, the Netherlands, Belgium, and Sweden.
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