Neurology Marketing Manager

vor 1 Monat

Frankfurt am Main, Hessen, Deutschland Merz Therapeutics Vollzeit


Regional Marketing Manager (m/f/d) - Special Neurology
  • Full Time
  • Location: Germany
  • With Professional Experience

As the Regional Marketing Manager (m/f/d) - Special Neurology focusing on Parkinson's and Multiple Sclerosis, you will play a pivotal role in strategically crafting, executing, and monitoring marketing initiatives, ensuring that brand messaging and market positioning are consistent throughout the designated region. This position requires a thorough analysis of market trends, oversight of brand planning, and collaboration with cross-functional teams. You will be instrumental in driving brand growth through effective communication and targeted promotional activities tailored to the needs of healthcare professionals and patients.

YOUR CONTRIBUTION

  • Market Insights: Gain a comprehensive understanding of the Parkinson's and Multiple Sclerosis markets in Europe. Conduct detailed market analyses to uncover customer preferences, unmet needs, and market dynamics. Keep abreast of competitor activities and industry trends to inform strategic decisions.
  • Strategic Development: Formulate and execute robust marketing strategies for the neurology portfolio, ensuring alignment with both global and regional objectives.
  • Brand Planning: Initiate and oversee the annual brand planning process for the region in collaboration with the global team. Review and refine local brand plans while monitoring implementation and identifying potential synergies at the regional level.
  • Customer Engagement: Enhance the local customer engagement process (e.g., Key Account Management, Marketing, Medical & Sales collaboration, Digital transformation) by providing guidance, processes, and tools.
  • KOL Engagement: Collaborate with the regional KOL Management approach to provide insights and value-driven activities.
  • Campaign Development: Create and lead brand campaigns, materials, and messaging using a multi-channel approach.
  • Launch Support: Assist local markets in their launch preparations, utilizing global launch templates and materials.
  • Stakeholder Collaboration: Work closely with all relevant cross-functional teams throughout the value chain, including Global Product Teams, global Marketing teams, local affiliates, healthcare professionals, and patient advocacy groups.
  • Event Leadership: Take the lead for significant European Neurology meetings and events, engaging with healthcare professionals and patient associations.
  • Budget Oversight: Manage the budget for special neurology brands with an entrepreneurial mindset.
  • Training & Development: Share local best practices across the region and provide training for local Marketing, Medical, and Sales teams.

YOUR PROFILE

  • University Degree in Business with a focus on Marketing or a related field.
  • Experience in Special Neurology, with a solid understanding of the Parkinson's and Multiple Sclerosis markets in Europe, complemented by strong analytical skills.
  • Proven track record in developing and implementing marketing strategies that align with global and regional objectives.
  • Experience in product launches, managing the annual brand planning process, and overseeing the execution of local brand plans.
  • Strong customer engagement skills, including Key Account Management and Digital transformation expertise.
  • In-depth knowledge of contemporary marketing tools, developing multi-channel brand campaigns, and supporting product launch preparations.
  • Effective stakeholder management skills across cross-functional teams with excellent communication abilities.
  • Entrepreneurial and creative mindset with a strong business and customer orientation.

YOUR BENEFITS

  • Personalized career development in a meaningful role: contribute to improving the quality of life for our patients.
  • Flexible work model that promotes a healthy work-life balance.
  • Modern workplace with excellent transport links and employee amenities.
  • Family-owned global business with a flat organizational structure and a respectful corporate culture.
  • Competitive compensation package with comprehensive social benefits.
  • Diverse employer-subsidized benefits including wellness programs and transportation discounts.

ABOUT US

Welcome to Merz Therapeutics, a leading pharmaceutical company dedicated to helping individuals with movement disorders, neurological diseases, liver diseases, and other health conditions enhance their quality of life.

We take pride in being a family-owned and value-driven organization, committed to meeting the needs of our patients for over a century and emerging as a global leader in innovation with products available in more than 90 countries.

Our mission is to leverage our products to improve treatment outcomes for patients worldwide, thereby alleviating the burden of suffering for those affected and their families.

Our unwavering commitment to research and development ensures that we identify unmet patient needs and provide appropriate treatments.

Join our international and motivated Merz Therapeutics family and help us achieve our mission:


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