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Specialty Neurology Marketing Strategist

vor 3 Monaten


Frankfurt am Main, Hessen, Deutschland Merz Therapeutics Vollzeit


Regional Marketing Lead - Neurology
  • Full Time
  • Professional Experience Required

As the Regional Marketing Lead for our Neurology segment, focusing on Parkinson's and Multiple Sclerosis, you will play a pivotal role in shaping and executing marketing strategies that resonate with healthcare professionals and patients alike. Your responsibilities will encompass a thorough analysis of market trends, overseeing brand initiatives, and fostering collaboration among various teams to enhance brand visibility and growth.

KEY RESPONSIBILITIES

  • Market Analysis: Conduct comprehensive assessments of the Parkinson's and MS markets in Europe, identifying customer needs and market dynamics to inform strategic decisions.
  • Strategic Development: Formulate and implement robust marketing strategies for the neurology portfolio, ensuring alignment with both global and regional goals.
  • Brand Management: Lead the annual brand planning process, ensuring local brand plans are executed effectively while identifying potential synergies across the region.
  • Customer Engagement: Enhance the local customer engagement framework, providing necessary tools and processes to support Key Account Management and digital initiatives.
  • KOL Engagement: Collaborate with key opinion leaders to enrich our regional KOL management strategies.
  • Campaign Development: Create and execute impactful brand campaigns utilizing a multi-channel approach to maximize outreach.
  • Launch Support: Assist local markets in preparing for product launches, leveraging global templates and resources.
  • Stakeholder Collaboration: Work closely with cross-functional teams, including Global Product Teams and local affiliates, to ensure cohesive brand messaging.
  • Event Leadership: Take charge of relevant neurology conferences and events, engaging with healthcare professionals and patient advocacy groups.
  • Budget Oversight: Manage the marketing budget for neurology brands with a focus on strategic allocation and efficiency.
  • Training and Development: Share best practices across the region and provide training to local marketing, medical, and sales teams.

YOUR PROFILE

  • Degree in Business Administration with a specialization in Marketing or a related discipline.
  • Experience in the neurology sector, particularly with Parkinson's and MS, coupled with strong analytical capabilities.
  • Proven track record in developing and executing marketing strategies that align with broader business objectives.
  • Experience in product launches and managing brand planning processes.
  • Strong customer engagement skills, particularly in Key Account Management and digital transformation.
  • Expertise in modern marketing tools and multi-channel campaign development.
  • Excellent communication skills and effective stakeholder management.
  • Creative and entrepreneurial mindset with a strong focus on business and customer needs.

YOUR BENEFITS

  • Personalized career development opportunities in a meaningful role that positively impacts patient lives.
  • Flexible hybrid work model promoting a healthy work-life balance.
  • Modern work environment with excellent transport connections and amenities.
  • Family-owned company culture with an emphasis on respect and collaboration.
  • Competitive compensation package with comprehensive benefits.
  • Access to various employer-sponsored perks, enhancing overall employee well-being.

ABOUT MERZ THERAPEUTICS

Merz Therapeutics is a distinguished pharmaceutical organization dedicated to improving the quality of life for individuals facing movement disorders, neurological diseases, and other health challenges. With over a century of commitment to patient care, we are a family-owned enterprise that values innovation and excellence, operating in more than 90 countries worldwide.

Join us in our mission to deliver better treatment outcomes for patients globally, as we strive to alleviate the burden of illness through relentless research and development.