Regional Marketing Manager

Vor 3 Tagen

Frankfurt am Main, Hessen, Deutschland Merz Therapeutics Vollzeit
Job Description

**About the Role**

We are seeking a highly skilled Regional Marketing Manager to join our team at Merz Therapeutics. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies for our neurology portfolio, aligned with global and regional objectives.

Key Responsibilities

  • Market Analysis and Insights: Conduct in-depth market analysis to gain insights into customer preferences, unmet needs, and market dynamics. Monitor competitor activities and industry developments to support strategic decisions.
  • Strategy and Tactics: Develop and implement marketing strategies for the neurology portfolio, aligned with global and regional objectives.
  • Brand Planning Process: Initiate and manage the annual brand plan process for the region in alignment with the global team. Review and challenge the local brand plan and monitor the final implementation, overseeing local key activities and potential synergies on a regional level.
  • Customer Engagement Process: Support the local customer engagement process (e.g. Key Account Management, Marketing, Medical & Sales collaboration, Digital transformation) with guidance, processes, and tools.
  • KOL Management: Partner with the regional KOL Management approach with insights and value activities.
  • Brand Campaigns: Develop and drive brand campaigns, materials, and messaging utilizing a multi/omni-channel approach.
  • Launch Preparations: Support local markets in their launch readiness and activities considering global launch templates and materials.
  • Stakeholder Management: Collaborate with all relevant cross-functional teams along the value chain. Interact with the Global Product Teams (GPTs), the global Marketing teams, local affiliates, HCPs, and patient advocacy groups.
  • Congresses: Lead for relevant European Neurology meetings & events (HCPs) & patient association meetings.
  • Budget Management: Manage the budget for the special neurology brands with an entrepreneurial mindset.
  • Training: Share local best practices across the region and provide training for local Marketing, Medical, and Sales teams.

Requirements

  • University Degree in Business with focus on Marketing or a related field
  • Experience in Special Neurology, ideally knowledge of the Parkinson's and Multiple Sclerosis (MS) markets in Europe, with strong analytical skills
  • Proven ability to develop and implement marketing strategies aligned with global and regional objectives
  • Experience in product launching, managing the annual brand planning process, and overseeing the execution of local brand plans
  • Strong skills in customer engagement, including Key Account Management and Digital transformation
  • Profound knowledge in state-of-the-art marketing tools, developing multi/omni-channel brand campaigns, and supporting product launch preparations
  • Effective stakeholder management across cross-functional teams with great communication skills
  • Entrepreneurial & creative mindset with strong business and customer orientation

What We Offer

  • Individual career development in a purposeful job: You will improve the quality of life of our patients.
  • Hybrid work model: You will have a good work-life balance.
  • Attractive location: You will work in a modern workplace with good transport links and a company restaurant.
  • Global family business: You will be part of a flat hierarchy and an open, respectful corporate culture.
  • Attractive remuneration: You will receive an attractive remuneration with extensive social benefits.
  • Variety of employer-subsidized benefits: You will have access to a variety of employer-subsidized benefits, such as WellPass, Germany ticket, Corporate Benefits, and JobBike.

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