Data Analyst Intern

vor 2 Wochen

Leverkusen, Nordrhein-Westfalen, Deutschland Mazda Motor Europe GmbH Leverkusen Vollzeit

Unlock the Power of Consumer Intelligence

As a Data Analyst Intern at Mazda Motor Europe GmbH Leverkusen, you will play a crucial role in driving business growth by leveraging consumer insights and data-driven marketing strategies.

Key Responsibilities:

  • Support the development of consumer profiles and audience delivery to drive media efficiencies
  • Execute segmentation activities across Europe within the Customer Data Platform
  • Maintain delivery and destination settings to experience activation platforms
  • Drive continuous measurement of KPIs
  • Support the business in identifying insightful consumer data sources
  • Engage in the use and smart interpretation of socio-demographic data
  • Drive the ingestion of digital web behavior into CDP
  • Support the evolution of the CDP in terms of platform integrations and data architecture
  • Support the team in ensuring highest data quality
  • Support creation and maintenance of PBI dashboards
  • Engage in benchmark analyses for CDP Cloud solutions
  • Support newsletters creation for all European markets

Requirements:

  • University degree with focus on International Business, Marketing Science, Data Analytics, Business Informatics, or comparable qualification
  • Ideal previous working experience in Digital Marketing and/or IT
  • Preferably experience or high enthusiasm in data-driven analytics
  • Comfortable presenting in front of audiences
  • Strong consumer focus and analytical, interpersonal affinity
  • Excellent command of MS Excel and MS PowerPoint
  • Data-driven mindset combined with experience in analytics tools
  • High affinity for data-conscious and platform-agnostic marketing stack
  • Hands-on experience with SQL and other query languages
  • Able to support project management tasks and documentation activities

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