Data-Driven Marketing Intern

Vor 2 Tagen

Leverkusen, Nordrhein-Westfalen, Deutschland Mazda Motor Europe GmbH Leverkusen Vollzeit

Unlock the Power of Data-Driven Marketing

Are you passionate about leveraging data to drive business growth and customer engagement? Do you have a keen eye for detail and a knack for analyzing complex data sets?

We're seeking a highly motivated and detail-oriented individual to join our Consumer Intelligence Team at Mazda Motor Europe GmbH Leverkusen as a Data-Driven Marketing Intern. As a key member of our team, you will play a critical role in supporting the delivery of new consumer x-channel experiences, from journey design to implementation.

Key Responsibilities:

  • Support the creation of smart consumer profiling and audience delivery to drive media efficiencies
  • Execute segmentation activities across all Europe within the Customer Data Platform for highly efficient targeting activities
  • Maintain delivery and destination settings to experience activation platforms
  • Execute audience delivery to new emerging, cookie-less destinations
  • Drive continuous measurement of KPIs

Consumer View:

  • Support the business in identifying insightful consumer data sources to enrich CDP profiles
  • Engage in the use & smart interpretation of socio-demographic data to design & deliver personalized consumer experiences
  • Drive the ingestion of digital web behavior into CDP across national websites, e-Commerce platforms, dealer websites, and App
  • Support the evolution of the CDP in terms of platform integrations, data architecture & profile depth
  • Support the team in ensuring highest data quality
  • Support creation and maintenance of PBI dashboards across Use case performances and other audience delivery implementation
  • Engage in benchmark analyses for CDP Cloud solutions for strategic management decisions and implementation approach
  • Support newsletters creation for all European markets

Requirements:

  • University degree with focus on International Business, Marketing Science, Data Analytics, Business Informatics, Business Software Programming, and/or comparable qualification
  • Ideally previous working experience in Digital Marketing and/or IT
  • Preferably experience or high enthusiasm in data-driven analytics
  • Comfortable presenting in front of audiences
  • Strong consumer focus – persuasive, plausible, calm, and pragmatic with strong analytical, interpersonal affinity
  • Excellent command of MS Excel and MS PowerPoint
  • Data-driven mindset combined with experience in analytics tools such as PowerBI, Python
  • High affinity for data-conscious and platform-agnostic marketing stack
  • Hands-on experience on any query of the languages like SQL, etc.
  • A passion for digital marketing and customer-centric strategies
  • Able to support project management tasks and documentation activities across multiple projects

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