Data-Driven Marketing Intern
Vor 3 Tagen
Unlock the Power of Data-Driven Marketing
Are you passionate about leveraging data to drive business growth and customer engagement? Do you have a keen eye for detail and a knack for analyzing complex data sets?
We're seeking a highly motivated and detail-oriented individual to join our Consumer Intelligence Team at Mazda Motor Europe GmbH Leverkusen as a Data-Driven Marketing Intern. As a key member of our team, you will play a critical role in supporting the delivery of new consumer x-channel experiences, from journey design to implementation.
Key Responsibilities:
- Support the creation of smart consumer profiling and audience delivery to drive media efficiencies
- Execute segmentation activities across all Europe within the Customer Data Platform for highly efficient targeting activities
- Maintain delivery and destination settings to experience activation platforms
- Execute audience delivery to new emerging, cookie-less destinations
- Drive continuous measurement of KPIs
Consumer View:
- Support the business in identifying insightful consumer data sources to enrich CDP profiles
- Engage in the use & smart interpretation of socio-demographic data to design & deliver personalized consumer experiences
- Drive the ingestion of digital web behavior into CDP across national websites, e-Commerce platforms, dealer websites, and App
- Support the evolution of the CDP in terms of platform integrations, data architecture & profile depth
- Support the team in ensuring highest data quality
- Support creation and maintenance of PBI dashboards across Use case performances and other audience delivery implementation
- Engage in benchmark analyses for CDP Cloud solutions for strategic management decisions and implementation approach
- Support newsletters creation for all European markets
Requirements:
- University degree with focus on International Business, Marketing Science, Data Analytics, Business Informatics, Business Software Programming, and/or comparable qualification
- Ideally previous working experience in Digital Marketing and/or IT
- Preferably experience or high enthusiasm in data-driven analytics
- Comfortable presenting in front of audiences
- Strong consumer focus – persuasive, plausible, calm, and pragmatic with strong analytical, interpersonal affinity
- Excellent command of MS Excel and MS PowerPoint
- Data-driven mindset combined with experience in analytics tools such as PowerBI, Python
- High affinity for data-conscious and platform-agnostic marketing stack
- Hands-on experience on any query of the languages like SQL, etc.
- A passion for digital marketing and customer-centric strategies
- Able to support project management tasks and documentation activities across multiple projects
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