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    {"h2": "Job Description", "p": "At Industrial Application Software GmbH, we are seeking a highly skilled Marketing Specialist to join our dynamic team. As a Marketing Specialist, you will be responsible for developing and implementing comprehensive marketing campaigns and strategies to promote our company's products and services. Your key responsibilities...

Marketing Specialist

vor 2 Monaten


Karlsruhe, Baden-Württemberg, Deutschland Industrial Application Software GmbH Vollzeit
About the Role

We are seeking a highly skilled Marketing Specialist to join our team at Industrial Application Software GmbH. As a key member of our marketing team, you will play a crucial role in developing and implementing comprehensive marketing strategies to drive business growth and digital transformation.

Key Responsibilities
  • Develop and Implement Marketing Strategies: Collaborate with our marketing manager to design and execute marketing campaigns that align with our business objectives.
  • Content Creation and Distribution: Produce high-quality content for various digital formats, including articles, blog posts, social media updates, and sales collateral.
  • Brand Management: Partner with internal stakeholders to create engaging brand messaging and storytelling opportunities.
  • PR and Communications: Develop and execute PR strategies to build a strong reputation for our company.
  • Marketing Analytics: Analyze web traffic data and customer surveys to gain insights into market trends and customer behavior.
  • Team Collaboration: Work closely with our organizational teams to develop and standardize digital assets and monitor their performance.
Requirements
  • Excellent Communication Skills: Possess strong communication and interpersonal skills to effectively collaborate with internal stakeholders.
  • Marketing Expertise: Have a solid understanding of B2B technology, international trade, software, and ERP systems.
  • Experience: Bring 5+ years of experience in PR or executive communications, with a proven track record of driving business growth.
  • Content Creation: Be well-versed in writing for multiple digital formats and have a portfolio of high-quality content.
About Us

Industrial Application Software GmbH is a globally active technology provider with over 30 years of experience. We offer a dynamic working environment, individual induction and training, and opportunities for design and development.

We are committed to open communication and short decision-making processes. Our team is looking forward to collaborating with a talented Marketing Specialist who shares our vision and values.