Digital Customer Experience Specialist
vor 1 Woche
About the Role
The Junior Marketing Data Analyst will play a key part in enhancing the digital customer experience created by ZEISS Research and Microscopy Solutions (RMS) for our customers. As part of the Digital Customer Interface Team, you will analyze data and draw meaningful conclusions to identify potential opportunities for improvement of customer journeys. To achieve this, you will partner with internal and external partners to follow-up on the gained insights and test them.
Key Responsibilities
- You will be part of the Digital Customer Interface team, improving the digital experience of our customers and creating a personalized and seamless user experience.
- You will work in close collaboration with Marketing, Sales, Service, and IT Teams to generate insights and improve our customer experience.
- You will understand how various platforms interact and how they are integrated to enable automated marketing processes.
- You will actively engage in strategic projects like the implementation and rollout of our Customer Data Platform.
- You will support the planning and execution of marketing automation solutions to increase conversion rates along the marketing and sales funnel.
- You will play an active role in selecting, implementing, and optimizing the latest marketing technologies to boost our data collection and analysis capabilities.
About You
We are looking for a highly motivated and enthusiastic individual with a strong passion for data analysis. You will have a Bachelor's degree in business informatics, computer science, or a related field, or proven experience in the field of Data & Analytics. You will have good knowledge of SQL, various data visualization tools, and the ability to learn fast. Experience in Python is a plus.
Requirements
- Strong communication and presentation skills to translate data into clear, actionable insights.
- First project management experience and the motivation to push projects forward.
- Ability to work effectively and with discipline in an international environment.
- Fluent English skills (both written and verbal).
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