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Brand Marketing Lead
vor 3 Monaten
- Full-time
- Berlin, Germany
- Hybrid
- With professional experience
Universal Music stands as a leader in the music industry, representing a diverse array of local and international artists and boasting over a century of musical heritage across all genres. Our achievements are rooted in our passion for music, our unique artists, and our exceptional team.
The Universal Music Group for Brands division integrates brands into pop culture through intelligent strategies, innovative ideas, and captivating executions. Positioned at the intersection of market dynamics, stars, and fans, UMG for Brands develops proprietary brands that we successfully market in both physical and digital retail environments in collaboration with partners and artists.
We are seeking a versatile marketing professional to support the launch of a new brand in the beauty sector, bringing a deep passion for brands and pop culture, along with substantial expertise in strategically planned promotional campaigns and effective stakeholder management.
Your Responsibilities:
- Collaborate with internal and external strategy and creative teams to develop sales-boosting and brand-building marketing and communication concepts across all relevant channels, based on insights and data, and oversee these initiatives throughout the entire value chain (analysis, conception, production, distribution, evaluation).
- Manage the marketing mix comprehensively, creating user-centered brand and product experiences across all channels and media (e.g., influencer marketing, sampling, trade marketing, and D2C campaigns).
- Act as the liaison and point of contact for all units involved in the marketing and communication process (e.g., coordination with D2C shop management, customer relations, media, artist management, content channels).
- Plan and oversee efficient resource utilization, including budget management for your marketing projects.
- Conduct research on current trends, artists, target audiences, and market developments to identify impactful opportunities.
Qualifications:
- A completed degree in business administration or marketing, or a comparable qualification, with relevant experience in a generalist marketing role—ideally within a beauty startup.
- Familiarity with consumer insights and the ability to translate them into innovative ideas.
- Strong analytical skills—success tracking, analytics, and ongoing optimization in relation to established goals are integral to your daily work.
- Proficient in both German and English (minimum C1 level) in spoken and written form.
Your Personal Attributes:
- A passionate marketer with conceptual strength, capable of quickly grasping complex issues and translating them into relevant concepts and actions.
- A hands-on and "think outside the box" mentality, coupled with the courage and curiosity to explore new paths.
- Empathetic, open, communicative, and confident in stakeholder management.
Our Culture:
- Music embodies emotion, creativity, adventure, tradition, and innovation—our team is united in the goal of continuously advancing the Universal Music project.
- Diversity, mutual respect, and tolerance—both human and musical—are essential to us, supported and promoted through our People & Culture initiatives and the Better Together initiative.
- We foster open communication and collective growth, engaging with each other on equal terms.
- In our business, making sound decisions swiftly is crucial; we rely on proactive team members who think ahead and find straightforward solutions.
- We collectively take responsibility beyond our daily tasks, actively engaging in sustainability efforts through our workgroups.
Our Benefits:
- Our hybrid work model offers flexibility, ensuring ample space for creative collaboration and interaction.
- You are more than just your job—enjoy 30 vacation days plus up to 10.5 additional days off each year.
- Travel sustainably through the capital with discounts on public transport and our bike leasing program.
- Continuously develop through various training opportunities.
- Receive support for all life challenges—both professional and personal—through independent counseling and coaching services.
- Maintain your health with diverse sports offerings and healthy dining options in our subsidized cafeteria.
#joinuniversalmusic
Universal Music is committed to diversity and against discrimination. We strive for the diversity embodied by our artists through their music and individuality to be reflected in our teams. We are dedicated to equal opportunity and provide everyone the space to be themselves and thrive—regardless of age, gender, appearance, background, beliefs, disabilities, or sexual orientation.
If you have any uncertainties regarding your application due to disabilities or special needs, or if you do not meet 100% of the requirements, we encourage you to apply nonetheless.
#YOUatUMG
