Brand Marketing Lead

vor 2 Monaten


Berlin, Berlin, Deutschland HomeMealDeal Vollzeit

About HomeMealDeal

HomeMealDeal stands as Germany's premier platform for the exchange of authentic homemade cuisine from individual kitchens. Our mission is to enhance the accessibility of high-quality homemade meals, showcase unique culinary offerings, and empower our licensed kitchenpreneurs to earn a significant income by pursuing their passion.

Role Overview

We are in search of a dynamic marketing professional who is driven, innovative, and proactive. The ideal candidate is a quick thinker with a strong work ethic, eager to grow alongside our team. While experience in the FoodTech sector is advantageous, it is not a prerequisite.

Key Responsibilities

Enhance brand visibility for HomeMealDeal within the local community.

  • Develop creative strategies to generate leads for our supply and demand platform through both offline and online channels.
  • Formulate and execute marketing plans and brand strategies for various campaigns aimed at achieving objectives and attracting new partners.
  • Oversee all marketing channels, including performance and non-performance marketing such as automation, social media, public relations, email, video, and events.
  • Lead market entry and launch initiatives for new locations and offerings in Germany, including conducting market analysis, crafting messaging, and executing launch plans.
  • Manage a team of freelancers to assist with execution tasks.
Qualifications
  • A minimum of 3 years of experience in comprehensive marketing and growth strategies (experience in startups is highly valued).
  • Proven track record in scaling app installation campaigns.
  • Ability to generate creative ideas, implement them, and follow through effectively.
  • Capable of managing projects from inception to completion with full accountability.
  • Familiarity with Google Analytics, lead generation, content marketing, and strategic planning.
  • Strong interpersonal skills with the ability to communicate effectively both verbally and in writing.
  • Fluency in German and advanced proficiency in English.
  • A resourceful and hands-on approach to work.
What We Offer
  • An exceptional opportunity to take on significant responsibilities from the outset, with the autonomy to make impactful decisions.
  • Attractive equity package and competitive starting salary.
  • Membership to a co-working space to facilitate a collaborative work environment.
  • Flexible work schedule allowing you to tailor your workday to fit your personal lifestyle.
  • Daily collaboration with the founders, providing insight and influence in our operations.

Join us in building a community-focused food platform that brings authentic homemade meals to neighborhoods.



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